Управление фирмой, оказывающей профессиональные услуги

For the first time in paperback, international expert and consultant David Maister offers a brilliant and accessible guide to every management issue at play in professional firms. Professional firms differ from other business enterprises in two distinct ways: first, they provide highly customized services and thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalized, involving the skills of individuals. Such firms must therefore compete not only for clients but also for talented professionals. Drawing on more than ten years of research and consulting to these unique and creative companies, David Maister explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership. While these issues can be complex. Maister simplifies them by recognizing that "every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement: outstanding service to clients, satisfying careers for its people, and financial success for its owners." The first comprehensive text on the managerial problems of professional firms. Maister, called "the guru's guru" among his consulting peers, offers the fruits of ten years research and consulting to address management issues that affect enterprises offering highly customized services. Maister explores a wide range of topics, offering insightful and practical advice. A text offering practical advice in dealing with the managerial problems of professional service firms. Issues explored include marketing and business development, multinational strategies, human resource policies, profit improvement strategies, strategic planning, and the effective behaviour of practice leaders. One of the most interesting discoveries in my consulting work has been the fact that (apparently) every professional service firm in the world has the same mission statement, regardless of the firm's size, specific profession, or country of operation.