Управление бизнесом по методикам спецназа. Советы снайпера, ставшего генеральным директором

Вас может удивить, что бывший снайпер подразделения «морских котиков» написал бизнес-книгу. Но в этом нет ничего странного. Бойцы отрядов особого назначения обладают навыками, которые, во-первых, помогают им успешно справляться с заданием, а во-вторых, чрезвычайно эффективны не только на войне, но и в бизнесе. Спецназовцев безжалостно тренируют, чтобы они научились приспосабливаться, могли решать проблемы нестандартно и при любых обстоятельствах. Брэндон Уэбб успешно применил опыт, полученный за время службы в ВМС США, когда создавал собственную медиасеть Hurricane Group, Inc. В своей книге он рассказывает об уроках, которые получил за время военной службы, и которые помогут любому предпринимателю стать «спецназовцем от бизнеса». What do you do at work when a hundred crises seem to be happening at the same time? Do you pick just one priority or try to put out every fire? How can you stay composed, figure out what really matters, and act decisively? When former U.S. Navy SEAL sniper Brandon Webb transitioned to civilian life, he struggled to get his first startup business off the ground. He raised millions for his new venture, only to lose it all as problems spiraled out of his control. In the wake of that failure, Webb realized that successful entrepreneurs need a skill he had already mastered: total focus. SEAL snipers define it as the ability to filter out noise and chaos so you can make life-or-death decisions under the extreme conditions of combat. If he could maintain total focus while staring through crosshairs at a man who might (or might not) be an Al Qaeda terrorist, surely he could do the same in the business world. So Webb started over, applying total focus to a new startup, a media company called Hurricane Group. His approach was so effective that in just five years, Hurricane grew to have a staff of over fifty, an audience in the tens of millions, and a valuation of more than $100 million. In this book, Webb teaches us to make better decisions under extreme pressure by emulating the habits of his fellow warriors, as well as other skills he learned on the job and from great friends and business leaders like Solomon Choi of 16 Handles, Matt Meeker of BarkBox, and Betsy Morgan of the Huffington Post and TheBlaze. For instance, you'll discover:· The difference between total focus and tunnel vision is developing total situational awareness: the ability to spot opportunities and threats without getting distracted from your goal. · You can overcome indecisiveness and hesitancy by accepting violence of action: a decision to move forward with an imperfect plan, knowing that even the best-laid plans go wrong. · Entrepreneurs must learn to embrace the suck, refusing to quit when the going gets brutal, and recognizing that unexpected challenges may reveal your best shot at success.By following the tactics and wisdom of a generation of legendary snipers and business leaders, you'll find the clarity of mind you need to accomplish your own mission—whatever it takes. A former Navy SEAL sniper turned media CEO and New York Times bestselling author shows how applying the lessons of the SEALs--especially the ability to focus under pressure--can help anyone in business. Brandon Webb was a distinguished Navy SEAL snip who served four deployments in the Middle East, Afghanistan, and Africa. After returning to civilian life, he started his first business venture--and failed miserably. He realized that his big mistake was neglecting to apply what he already knew about focus under pressure. By drawing on the lessons of his SEAL training and early business struggles, Webb went on to build a second business, a media network called Force12, which today has an audience of millions and a valuation close to $100 million. Through stories from his own life and combat experience, as well as those of others great entrepreneurs and Special Operations warriors-turned-businesspeople, Webb explores seven hard-won principles of business success. For instance: .Laser focus is not the same thing as tunnel vision. You need total situational awareness to stay out of danger and adapt to changing circumstances. Once the first shot is fired, nothing goes according to plan anyway, so don't get stuck in the trap of over-analysis. The key is to act decisively and adapt on the fly. Instead of avoiding difficult experiences, embrace the suck and understand that pain is temporary and learning is priceless. Facing challenging obstacles forces you to develop the skills you need to achieve your goals Предисловие Глава 1. Держите цель на мушке Портрет: Джо Апфельбаум (Ajax Union) Глава 2. Полная осведомленность о ситуации Портрет: Бетси Морган (The Huffi ngton Post, TheBlaze) Глава 3. Стремительность действий Портрет: Амит Верма (The Verma Group) Глава 4. Совершенство имеет значение Портрет: Соломон Чхве ( Handles) Глава 5. Примите неизбежное Портрет: Камал Равикант («Люби себя так, словно от этого зависит твоя жизнь») Глава 6. Одна команда — один бой Портрет: Райан Загата (Brooklyn Bicycle Company) Глава 7. Командуйте с фронта Портрет: Мэтт Микер (Bark Box) Заключение Приложение. Семь принципов Благодарности Former U.S. Navy SEAL sniper Brandon Webb applies the "total focus" skill he mastered as a SEAL sniper to the business world and teaches how to make better decisions under extreme pressure