Universal principles of design : 100 ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design workùuntil now. Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of those concepts applied in practice. From the 80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, 100 design concepts are defined and illustrated for readers to expand their knowledge. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise. Contents - Alphabetical Introduction 80/20 Rule Accessibility Advance Organizer Aesthetic-Usability Effect Affordance Alignment Archetypes Attractiveness Bias Baby-Face Bias Chunking Classical Conditioning Closure Cognitive Dissonance Color Common Fate Comparison Confirmation Consistency Constancy Constraint Control Convergence Cost-Benefit Defensible Space Depth of Processing Development Cycle Entry Point Errors Expectation Effect Exposure Effect Face-ism Ratio Factor of Safety Feedback Loop Fibonacci Sequence Figure-Ground Relationship Fitts’ Law Five Hat Racks Flexibility-Usability Tradeoff Forgiveness Form Follows Function Framing Garbage In–Garbage Out Golden Ratio Good Continuation Gutenberg Diagram Hick’s Law Hierarchy Hierarchy of Needs Highlighting Iconic Representation Immersion Interference Effects Inverted Pyramid Iteration Law of Prägnanz Layering Legibility Life Cycle Mapping Mental Model Mimicry Mnemonic Device Modularity Most Average Facial Appearance Effect Normal Distribution Ockham’s Razor Operant Conditioning Orientation Sensitivity Performance Load Performance Versus Preference Picture Superiority Effect Progressive Disclosure Prospect-Refuge Prototyping Proximity Readability Recognition Over Recall Redundancy Rule of Thirds Satisficing Savanna Preference Scaling Fallacy Self-Similarity Serial Position Effects Shaping Signal-to-Noise Ratio Similarity Storytelling Structural Forms Symmetry Threat Detection Three-Dimensional Projection Top-Down Lighting Bias Uncertainty Principle Uniform Connectedness Visibility von Restorff Effect Waist-to-Hip Ratio Wayfinding Weakest Link Index Credits Acknowledgments About the Authors Contents - Categorical How can I influence the way a design is perceived? Affordance Alignment Closure Color Common Fate Consistency Constancy Face-ism Ratio Figure-Ground Relationship Five Hat Racks Good Continuation Gutenberg Diagram Highlighting Iconic Representation Interference Effects Law of Prägnanz Layering Legibility Mapping Orientation Sensitivity Proximity Signal-to-Noise Ratio Threat Detection Three-Dimensional Projection Top-Down Lighting Bias Uniform Connectedness Visibility How can I help people learn from a design? Accessibility Advance Organizer Chunking Classical Conditioning Comparison Depth of Processing Exposure Effect Forgiveness Garbage In–Garbage Out Hierarchy Immersion Interference Effects Inverted Pyramid Layering Legibility Mental Model Mnemonic Device Operant Conditioning Performance Load Picture Superiority Effect Picture Superiority Effect Progressive Disclosure Readability Recognition Over Recall Serial Position Effects Shaping Signal-to-Noise Ratio Storytelling von Restorff Effect How can I enhance the usability of a design? 80/20 Rule Accessibility Aesthetic-Usability Effect Affordance Confirmation Consistency Constraint Control Cost-Benefit Entry Point Errors Fitts’ Law Forgiveness Hick’s Law Hierarchy Iconic Representation Immersion Interference Effects Inverted Pyramid Layering Mapping Mental Model Mimicry Performance Load Progressive Disclosure Readability Recognition Over Recall Signal-to-Noise Ratio Visibility Wayfinding How can I increase the appeal of a design? Aesthetic-Usability Effect Alignment Archetypes Attractiveness Bias Baby-Face Bias Classical Conditioning Cognitive Dissonance Color Defensible Space Entry Point Exposure Effect Face-ism Ratio Fibonacci Sequence Framing Golden Ratio Mimicry Most Average Facial Appearance Effect Operant Conditioning Prospect-Refuge Rule of Thirds Savanna Preference Self-Similarity Signal-to-Noise Ratio Similarity Storytelling Symmetry Top-Down Lighting Bias Waist-to-Hip Ratio How can I make better design decisions? 80/20 Rule Accessibility Comparison Convergence Cost-Benefit Development Cycle Errors Expectation Effect Factor of Safety Feedback Loop Flexibility-Usability Tradeoff Form Follows Function Garbage In–Garbage Out Hierarchy of Needs Iteration Life Cycle Modularity Normal Distribution Ockham’s Razor Performance Versus Preference Prototyping Redundancy Satisficing Scaling Fallacy Structural Forms Uncertainty Principle Weakest Link "Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is actually the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to search through different references and resources to find the information and know-how required to make a design work -- until now. Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of the concepts applied in practice. From the "80/20 rule" to "chunking," from "baby-face bias" to "Ockham's razor," and from "self-similarity" to "storytelling," readers will expand their knowledge of 100 common design concepts. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise. Book jacket."--Jacket Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now.

Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of those concepts applied in practice. From the 80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, 100 design concepts are defined and illustrated for readers to expand their knowledge.

This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work - until now. Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of those concepts applied in practice. From the 80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, 100 design concepts are defined and illustrated for readers to expand their knowledge. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.