Understanding Women's Magazines : Publishing, Markets and Readerships in Late-Twentieth Century Britain

Understanding Women's Magazines investigates the changing landscape of women's magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including Elle , Marie Claire , Cosmopolitan , Frank , New Woman and Red and considers the dramatic developments that have taken place in women's magazine publishing in the last two decades. Understanding Women's Magazines examines the transformation in the production, advertising and marketing practices of women's magazines. Arguing that these changes were driven by political and economic shifts, commercial cultures and the need to get closer to the reader, the book shows how this has led to an increased focus on consumer lifestyles and attempts by publishers to identify and target a 'new woman'. Understanding Women's Magazines Investigates The Changing Landscape Of Women's Magazines. Anna Gough-yates On The Successes, Failures And Shifting Fortunes Of A Number Of Magazines Including Elle, Marie Claire, Cosmopolitan, Frank, New Woman And Red And Considers The Dramatic Developments That Have Taken Place In Women's Magazine Publishing In The Last Two Decades. Understanding Women's Magazines Examines The Transformation In The Production, Advertising And Marketing Practices Of Women's Magazines. Arguing That These Changes Were Driven By Political And Economic Shifts, Commercial Cultures And The Need To Get Closer To The Reader, The Book Shows How This Has Led To An Increased Focus On Consumer Lifestyles And Attempts By Publishers To Identify And Target A 'new Woman'.--jacket. Understanding Women's Magazines -- Post-fordism, Post-feminism And The 'new Woman' In Late Twentieth-century Britain -- The Empires Strike Back: From Fordism To Post-fordism In The British Magazine Industry -- Who's That Girl?: Advertising, Market Research And The Female Consumer In The 1980s -- Seriously Glamorous Or Glamorously Serious?: Working Out The 'working Woman' -- 'what Women Want Under The Covers': New Markets And The 'new Woman' In The 1980s -- 'marie Claire -- C'est Moi!': Magazine Editors, Cultural Intermediaries And The 'new Middle Class' -- Desperately Tweaking Susan: The Business Of Women's Magazines In The 1990s -- Conclusions. Anna Gough-yates. Includes Bibliographical References (p. 166-180) And Index. Book Cover......Page 1 Title......Page 4 Contents......Page 5 List of figures......Page 10 Acknowledgements......Page 12 Introduction......Page 16 Understanding women's magazines......Page 21 Post-Fordism, post-feminism and the 'new woman' in late twentieth-century Britain......Page 41 The empires strike back: from Fordism to post-Fordism in the British magazine industry......Page 54 Who's that girl?: advertising, market research and the female consumer in the 1980s......Page 71 Seriously glamorous or glamorously serious?: working out the 'working woman'......Page 94 'What women want under the covers': new markets and the 'new woman' in the 1980s......Page 110 'Marie Claire c'est moi!': magazine editors, cultural intermediaries and the 'new middle class'......Page 133 Desperately tweaking Susan: the business of women's magazines in the 1990s......Page 147 Conclusions......Page 168 Notes......Page 174 Bibliography......Page 181 Index......Page 196 Social Sciences Book Cover 1 Title 4 Contents 5 List of figures 10 Acknowledgements 12 Introduction 16 Understanding women's magazines 21 Post-Fordism, post-feminism and the 'new woman' in late twentieth-century Britain 41 The empires strike back: from Fordism to post-Fordism in the British magazine industry 54 Who's that girl?: advertising, market research and the female consumer in the 1980s 71 Seriously glamorous or glamorously serious?: working out the 'working woman' 94 'What women want under the covers': new markets and the 'new woman' in the 1980s 110 'Marie Claire c'est moi!': magazine editors, cultural intermediaries and the 'new middle class' 133 Desperately tweaking Susan: the business of women's magazines in the 1990s 147 Conclusions 168 Notes 174 Bibliography 181 Index 196 Understanding Women's Magazines explores the changing landscape of the women's magazine market. Anna Gough-Yates analyses the strategies and fortunes of a range of titles in a globalized market, including Elle, Marie Claire, Eve and Red