ابزار فروش نهایی: مجموعه مهارتهای ۱۵ قسمتی که هر حرفهای به آن نیاز دارد
Ultimate Sales Tool Kit: The Versatile 15-Piece Skill Set That Every Professional Needs
معرفی کتاب «ابزار فروش نهایی: مجموعه مهارتهای ۱۵ قسمتی که هر حرفهای به آن نیاز دارد» (با عنوان لاتین Ultimate Sales Tool Kit: The Versatile 15-Piece Skill Set That Every Professional Needs) نوشتهٔ Miller, William; Amacom، منتشرشده توسط نشر AMACOM/American Management Association در سال 2007. این کتاب در فرمت pdf، زبان انگلیسی ارائه شده است.
"Are you still relying on just a few basic strategies to use on your sales calls, leaving it up to chance whether they'll work or not? Every sales call requires a different tactic; it stands to reason that if you don't have the right tool for the right situation, you're not going to be able to get the job done. Would you hire a plumber who only came armed with a hammer?
Ultimate Sales Tool Kit gives you a wide array of fresh new tools you can start using immediately. The book provides helpful examples and unique visual exercises that help you remember how and when to use each one and work them into your routine. Making it easy to flip to exactly what you need, right when you need it, each chapter introduces a different tool, with dynamic and exciting approaches for asking the right questions. You'll learn how to quickly open the door to larger sales, get buyers to call you back, gain access to the real decision-makers, and a whole lot more. Taking you far beyond your usual success patterns, Ultimate Sales Tool Kit doesn't ask you to get rid of what already works for you, but allows you to add to it, with exciting new tools such as:
30-Second Intro — How do you get a sales call off on the right foot? This tool helps you make sure prospects get interested and start talking with you from the very first moment.
TimeZones — Buyers purchase to satisfy needs, and time considerations are a critical, deciding element. This tool shows you how to create a sense of urgency with your prospect, and find out what time sensitive issues might be driving their buying decisions.
I-Date — How can you get a buyer to commit and thus keep your deal from slipping? Learn how to get the prospect to commit to a date...and determine if you have a real sale, or just a maybe.
ValueStar — What's the key to getting a prospect to find value in what you're selling? Buyers evaluate every solution in their own financial terms. Are you presenting value in their language?
Most sales professionals incorporate a new method into their routine less than once a year — but when a major sale is on the line, you need to have the right tool at your disposal, and know how to use it. Ultimate Sales Tool Kit arms you with brand new tactics that will energize your performance and bring in more sales than you ever thought possible."
Intended for sales professionals eager to improve their bottom lines. This book not only provides readers with a tool box of techniques, but shows them how and when to use them. It helps sales professionals to identify the best move to make at any given moment, and use all their skills.