Typography : [n. the arrangement, style and appearance of type and typefaces

Description based on print version record. Basics Design 03: Typography examines a fundamental area of graphic design. Typography is the means by which a written idea is given a visual form. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or express the personality of a person or organization. This book aims to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design. Typography is the means by which a written idea is given a visual form. Typefaces vary from clear and distinguishable letterforms that flow easily befor the eye and are suitable for extended blocks of text, to more dramatic and eye-catching typefaces that grab attention and are used in newspaper headlines and advertisements. Examines a fundamental area of graphic design. Typography is the means by which a written idea is given a visual form. The selection of this visual form from hundreds, if not thousands, of typefaces can dramatically affect the legibility of the written idea and a reader's feelings towards it.