Typographie : ein Gestaltungslehrbuch = Typography : a manual of design = Typographie : un manuel de création

Emil Ruder's Typography is the timeless textbook from which generations of typographer and graphic designers have learned their fundamentals. Ruder, one of the great twentieth-century typographers was a pioneer who abandoned the conventional rules of his discipline and replaced them with new rules that satisfied the requirements of his new typography. Now in its sixth printing, this book has a hallowed place on the bookshelves of both students and accomplished designers. Dimension: 83/4 x 11 inches, over 500 examples, English, German & French text.File: with OCR with errors, Content in Bookmarks on Portuguese, Text Annotations with Text translation on Portuguese Dieses Buch ist das Vermächtnis eines großen Typografen an das Kulturgut der Gegenwart. In den Nachkriegsjahren, als auf fast allen Gebieten der angewandten Kunst noch kaum eine Wandlung zu einem neuen, der Zeit angepassten Ausdruck sichtbar war, ließ Emil Ruder als einer der ersten Pioniere alle herkömmlichen Regeln der althergebrachten Typografie fallen und schuf neue Gesetze, die den Anforderungen an eine neue Typografie entsprachen. Bei diesem Buch, das bisher sechs Auflagen erlebte, handelt es sich um ein grundlegend neues Lehrbuch, auf welches Generationen von Typografen und Grafikern aufbauten und weiterhin aufbauen können. Dieses Buch ist als hervorragendes "Manual" zu werten. Darüber hinaus ist es jedoch in seinem Gesamtaufbau, in der thematischen Abwicklung, in der Gegenüberstellung von Gleichheiten und Kontrasten, im Reichtum der Bilder und der sich harmonisch einfügenden typografischen Sätze ein geschlossenes Meisterwerk. Hinter den rein pädagogischen B eispielen exakter Proportionen schimmert ein reiches philosophisches Denken hervor, welches, weit über die alltäglichen Aufgaben hinaus, die Lehre der Weisheit des Lebens zu erläutern versucht. (Quelle: www.buchkatalog.de 20.03.2013) After 21 years of teaching typography the author is concerned in this book with the problems of form which confront the typographer in the practice of his craft. Technical processes are explained in so far as they have a bearing on the question of design. The works illustrated are the author's own or are studies done by his pupils in the course of their training. In its 19 chapters the book shows a multitude of possible ways in which the typographer can work with his material in order to achieve his object and it has numerous useful suggestions to make. The book is deliberately restricted to pure typography. Its purpose is to make apparent the inherent laws of typography and the contrast between it and graphic design which, in both the selection of means and their application, is freer and more complex. It is not the author's aim to "encourage the bad habit of copying" but rather to press home the lesson that good design is based on knowledge, experience and thought. He believes that individual speculation on the final result is less important than knowledge of the way a printed work is constructed and the logical thought which finally produces the typographical design. -- From publisher's description This book is the legacy of Emil Ruder, one of the originator of Swiss Style, famous throughout the world for the use of asymmetric layouts, use of a grid, sans-serif typefaces and flush left, ragged right text. His holistic approach is still recognized as fundamental for graphic designers and typographers all over the world. The voume is a comprehensive masterpiece seen in its overall structure: in the themes presented, in the comparison of similarities and contrasts, in the richness of the illustrations and the harmoniously inserted types. Behind the purely pedagogic examples of exact proportions, a rich, philosophical thinking shines through. Today, fifty years after this book was first published, it is still widely used and referenced. Index......Page 3 Introdução......Page 5 Escrita e Impressão......Page 21 Forma e Função......Page 33 Forma e Contra-forma......Page 51 As Técnicas Tipográficas......Page 63 Composições......Page 81 Aspectos Geométricos, Óticos e Orgânicos......Page 93 Proporções......Page 107 Ponto, Linha, Superfície......Page 117 Contrastes......Page 131 Tons de Cinza......Page 143 Cor......Page 157 Unidade Entre Texto e Forma......Page 167 Ritmo......Page 185 Acaso e Espontaniedade......Page 199 Design Integral......Page 213 Variações......Page 231 Cinética......Page 249 Tipologia e Ilustração......Page 261