Tucci and Usmani's the Business of Photography

The fundamentals of running a professional photography business and studio are explained in this guide to the commercial side of photography. A road map to navigating the perils and embracing the triumphs, this reference covers all the critical skills required to establish a business, design a product line, market services and products, and manage the bottom line. Topics include selecting the right insurance package, obtaining the various licenses and tax IDs, and hiring the best employees. An invaluable resource for photographers, this is a must-have manual to the mechanics of successful prof.;Cover; Copyright Page; Contents; Introduction; BUILDING A FOUNDATION; EQUIPMENT EXPENDITURES; HOME STUDIOS AND COMMERCIAL SPACES; FINDING GOOD HELP; LEGAL ISSUES; CHOOSING A SPECIALTY; PRODUCTS AND PRICING; WORKFLOW; CREATING YOUR OWN BUZZ; ROSENA'S WEDDING MARKETING; Conclusion; Moving Forward; Measuring Your Success; About the Authors; Index.

The fundamentals of running a professional photography business and studio are explained in this guide to the commercial side of photography. A road map to navigating the perils and embracing the triumphs, this reference covers all the critical skills required to establish a business, design a product line, market services and products, and manage the bottom line. Topics include selecting the right insurance package, obtaining the various licenses and tax IDs, and hiring the best employees. An invaluable resource for photographers, this is a must-have manual to the mechanics of successful professional photography.

Annotation Whether photographers hone their skills at art school or are self-taught, learning the art of photography is only the first step in building a successful career. Solid business skills are key to becoming a true professional photographer, though being an entrepreneur has its pros and cons. Tucci and Usmani's The Business of Photography will show photographers what to expect, what not to expect and how to make smart decisions in clear, easy to understand language. Chapters include: business finances, studio focus, equipment expenditures, pricing and marketing