Trust, Institutions And Managing Entrepreneurial Relationships In Africa: An Sme Perspective (palgrave Studies Of Entrepreneurship In Africa)

This extremely timely publication addresses an important knowledge gap in this era of shifting economic power and global imbalances. Entrepreneurship is central to the growing success of the wider African economy and understanding the importance of trust within developing relationships can help the growth of long term profitable relationships. It also impacts positively in acting as a catalyst for the network development of local, national and international businesses. A further strength of the book is its cultural focus surrounding indigenous institutions. I am confident that readers will enjoy the innovative contents of this book and be influenced by its ideas.2019 2014Ian Fillis, Professor of Marketing and Entrepreneurship, Liverpool Business School, Liverpool John Moores University, UK This book highlights the importance of understanding how trust and indigenous African cultural institutions enhance the development of entrepreneurial networks and relationships in Africa. Drawing on institutional theories, the author re-examines the way that entrepreneurial behaviour can be shaped, with a focus on trust, networks and the development of relationships. Analysing a combination of existing literature and empirical data from 50 internationally trading SMEs in Africa, this book reflects the growing interests of entrepreneurs, investors and corporate executives to develop trust and relationships with customers in order to invest and grow. By addressing the need for a greater understanding of how social and cultural institutions in Africa affect the continent2019s economy, this book not only offers theoretical frameworks, but also future implications for practice and policy, and will provide essential reading for those studying emerging markets and globalisation, African business, and entrepreneurship more generally." Front Matter ....Pages i-xv Introduction: Trust, Institutions, and Managing Entrepreneurial Relationships in Africa (Isaac Oduro Amoako)....Pages 1-20 Front Matter ....Pages 21-21 Institutions and Entrepreneurial Relationship Development (Isaac Oduro Amoako)....Pages 23-66 Trust in Interorganisational Relationships (Isaac Oduro Amoako)....Pages 67-102 Front Matter ....Pages 103-103 Institutions Influencing Trust Development in Entrepreneurial Relationships in Africa (Isaac Oduro Amoako)....Pages 105-134 Managing Entrepreneurial Personal and Working Relationships in Africa (Isaac Oduro Amoako)....Pages 135-164 Front Matter ....Pages 165-165 Trust Development in Entrepreneurial Relationships in an African Context (Isaac Oduro Amoako)....Pages 167-208 Trust Violations in Entrepreneurial Relationships in an African Context (Isaac Oduro Amoako)....Pages 209-235 Trust Repairs in Entrepreneurial Relationships in an African Context (Isaac Oduro Amoako)....Pages 237-261 Front Matter ....Pages 263-263 Conclusion and Implications of Trust, Institutions and Managing Entrepreneurial Relationships in Africa (Isaac Oduro Amoako)....Pages 265-281 Back Matter ....Pages 283-287