Trends in E-Business, E-Services, and E-Commerce: Impact of Technology on Goods, Services, and Business Transactions (Advances in E-Business (Aebr) Research)

The emergence of internet technologies have provided organizations and customers with access to vast amounts of data, information, and services which have revolutionized the process of exchanging products and services online. Trends in E-Business, E-Services, and E-Commerce: Impact of Technology on Goods, Services, and Business Transactions provides insights into issues, challenges, and solutions related to the successful application and management aspects of electronic business. This book will bring together a comprehensive framework for researchers and practitioners in understanding the growing demand of e-business research -- page 4 of cover From integration to social media: understanding electronic marketplace / Kayvan Miri Lavassani, Bahar Movahedi, Vinod Kumar Beneficial e-personalization and related technological innovations applied to e-tailing / Alan D. Smith Mobile commerce adoption in organizations : a literature review and preliminary findings / Susam Alfahl, Louis Sanzogni, Luke Houghton, Kuldeep Sandhu Online brand expansion towards the offline setting : which way to go? / Rafael Bravo, Leif E. Hem, José M. Pina Examining the impact of web 2.0 : applications on knowledge management performance / Scott Buechler, Richard Hartshorne, Haya Ajjan Role of customer satisfaction in a community bank / Somjit Barat, Mont Alto, John E. Spillan Collaborative business service modelling and improving : an information-driven approach / Thang LE DINH, Thanh Thoa PHAM THI E-strategy and soft landings for franchising in emerging markets / Ye-Sho Chen, Ed Watson, Renato F. L. Azevedo Improving network-based marketing by personalized recommendation / Leila Esmaeili, Golshan Assadat Afzali Internet incidence on SME's sales : a propensity score matching analysis / María Verónica Alderete An update on the use of Facebook as a marketing tool by private educational institutions in Singapore / A.K. Leng Planning your digital estate : is your digital legacy really yours? / Daniel S. Hoops Online corporate reputation management and it : from reactive to proactive organizations / Alberto Francesconi, Claudia Dossena. The emergence of internet technologies have provided organisations and customers with access to vast amounts of data, information, and services which have revolutionized the process of exchanging products and services online. This provides insights into issues, challenges, and solutions related to the successful application and management aspects of electronic business. "This book offers insights into issues, challenges, and solutions related to the successful application and management aspects of electronic business, providing a comprehensive framework for researchers and practitioners in understanding the growing demand of e-business research"-- Provided by publisher