Transnational Popular Psychology And The Global Self Help Industry The Politics Of Contemporary Social Change Palgrave Ma

Transnational Popular Psychology and the Global Self-Help Industry is the book we have all been waiting for: Nehring and his co-authors chart the globalisation of self-help culture from the US and the UK, to China, Mexico, Trinidad, and Tobago, capturing the hybridisation of the form and the spread of therapeutic cultures and neoliberal ideology across the globe. While most studies of self-help culture to date have focused on the genre's prevalence in the Anglophone world, chiefly the US and the UK, Transnational Self-Help reveals just how prevalent the propaganda of entrepreneurial self-improvement has become. For students and scholars of popular culture, cultural studies, global studies, psychology and psychiatry, this is a must read. Self-help Books Aim To Empower Their Readers And Deliver Happiness And Personal Fulfilment But Do They Really Live Up To This? This Book Offers A Fresh Perspective On Self-help Culture And Popular Psychology. Research On This Subject Matter Has Generally Focused On The Usa And Other Societies In The Global Northwest. In Contrast, This Book Explores The Production, Circulation And Consumption Of Self-help Books From An Innovative Transnational Perspective. Case Studies On Trinidad And Tobago, Mexico, The People's Republic Of China, The United Kingdom And The Usa Explore The Roles Which Self-help's Therapeutic Narratives Of Self And Social Relationships Play In The Contemporary World. In This Context, The Book Questions The Extent To Which Self-help Fulfils Its Promise Of Individual Autonomy And Contentment. At The Same Time, It Addresses Debates About Contemporary Processes Of Globalisation As Sources Of Cultural Standardization. By Daniel Nehring, Emmanuel Alvarado, Eric C. Hendriks, Dylan Kerrigan. "Self-help books aim to empower their readers and deliver happiness and personal fulfilment but do they really live up to this? This book offers a fresh perspective on self-help culture and popular psychology. Research on this subject matter has generally focused on the USA and other societies in the Global Northwest. In contrast, this book explores the production, circulation and consumption of self-help books from an innovative transnational perspective. Case studies on Trinidad and Tobago, Mexico, the People's Republic of China, the United Kingdom and the USA explore the roles which self-help's therapeutic narratives of self and social relationships play in the contemporary world. In this context, the book questions the extent to which self-help fulfils its promise of individual autonomy and contentment. At the same time, it addresses debates about contemporary processes of globalisation as sources of cultural standardization"-- from publisher's website Self-help books aim to empower their readers and deliver happiness and personal fulfillment but do they really live up to this? This book offers a fresh perspective on self-help culture and popular psychology. Research on this subject matter has generally focused on the USA and other societies in the Global Northwest. In contrast, this book explores the production, circulation and consumption of self-help books from an innovative transnational perspective. Case studies on Trinidad and Tobago, Mexico, the People's Republic of China, the United Kingdom and the USA explore the roles which self-help's therapeutic narratives of self and social relationships play in the contemporary world. In this context, the book questions the extent to which self-help fulfills its promise of individual autonomy and contentment. At the same time, it addresses debates about contemporary processes of globalisation as sources of cultural standardization Self-help books aim to empower their readers and deliver happiness and personal fulfilment but do they really live up to this? This book offers a fresh perspective on self-help culture and popular psychology. Research on this subject matter has generally focused on the USA and the Global Northwest. In contrast, this book explores the production, circulation and consumption of self-help books from an innovative transnational perspective. Case studies on Trinidad, Mexico, the People's Republic of China, the UK and the USA explore the roles which self-help's therapeutic narratives of self and social relationships play in the contemporary world. In this context, the book questions the extent to which self-help fulfils its promise of individual autonomy and contentment. At the same time, it addresses debates about contemporary political change under transnational processes of cultural standardization. Front Matter....Pages i-xi Self-Help Worlds....Pages 1-16 Self-Help and Society....Pages 17-29 Self-Help’s Transnationalisation....Pages 30-53 Self-Help Entrepreneurs in China....Pages 54-74 Self-Help in Crisis....Pages 75-100 Cultural Struggles, Intimate Life and Transnational Narratives....Pages 101-122 The Uses of Self-Help Books in Trinidad....Pages 123-151 The Politics of Self-Help....Pages 152-170 Back Matter....Pages 171-198