Transnational Business Cultures: Life And Work In A Multinational Corporation (Cross-Cultural Management)

This Volume Explores How The Idea Of 'culture' Is Used And Exploited By Transnational Managers To Further Their Own Ambitions And Their Companies' Strategies For Expansion. It Thus Provides A More Complex Picture Of Culture Than Has Previously Been Presented In Business Studies, In That It Deals With The Strategic Value Of Culture Within Organizations Rather Than Viewing It As A Neutral Concept And, Through Using Qualitative Methodologies, Gives Us A Full Picture Of The Lived Experience Of Culture In A Multinational Corporation. It Also Considers The Impact Of Global Corporate Activity On Both National And Organizational Cultures, As Well As Looking Specifically At The Ways In Which Communications Technology Is Used As A Site Of Conflict And Negotiation In Business. This Book Will Be An Invaluable Resource For Both Researchers And Professionals, Yielding Important New Insights Into The Roles Of Local And Global Cultures In The Operation Of Transnational Corporations.--book Jacket. 1. Introduction -- 2. Transnational Culture's Consequences : Theorising The Global And The Local -- 3. Community, Interrupted : The German Businesspeople Of London -- 4. A Financial Utopia : The Global City Of London -- 5. Branch Mentality : Change And Self-presentation In A German Mnc -- 6. Mobile Phone Wars : Language And Communication In The Mnc -- 7. Global Culture Revisited : The Transnational Capitalist Society -- 8. Cnclusion : Defining Transnational Business Cultures Fiona Moore. Includes Bibliographical References (p. [197]-211) And Index. Contents......Page 6 List of Figures and Tables......Page 7 Acknowledgements......Page 8 1 Introduction......Page 10 2 Transnational Culture's Consequences: Theorising the Global and the Local......Page 30 3 Community, Interrupted: The German Businesspeople of Londo......Page 49 4 A Financial Utopia: The "Global City" of London......Page 84 5 Branch Mentality: Change and Self-Presentation in a German MNC......Page 105 6 "Mobile Phone Wars": Language and Communication in the MNC......Page 140 7 Global Culture Revisited: The Transnational Capitalist Society......Page 168 8 Conclusion: Defining Transnational Business Cultures......Page 191 Bibliography......Page 206 E......Page 221 G......Page 222 M......Page 223 V......Page 224 Z......Page 225 Although culture and transnational business is currently a subject of great interest in all disciplines of the social sciences, researchers in business studies have tended to treat businesspeople as a single unit, without the complex explorations of culture necessary to understand human behaviour under globalisation.