Transforming Your Business into a Brand : The 10 Rules of Branding

Brilliant advice written in an effervescent, concise, easy-to-understand language. Expanding on a subject that is often misunderstood even by some top executives, Jacky and Wilson cut to the chase and tell us what branding really is and why it matters. Kevin Chang, Director, National University of Singapore Business School A must read for students to CEOs. Details practical business wisdom into10 basic rules of branding Content By Jahan Loh ; Illustrations By Yang Chong Yi. In English.