Transforming Travel: Realising the Potential of Sustainable Tourism (Cabi Concise)

"Transforming Travel combines stories from leading companies, interviews with pioneers and thinkers, along with thorough analysis of the industry's potential to make lasting, positive change. - A unique collection of case studies and stories of the most successful, inspirational, impactful and innovative travel businesses in the world. - A vital presentation of the latest research and statistics on the positive impacts and potential of transformative, sustainable tourism, - A positive and realistic vision of the scope of tourism to promote sustainable development at a time when travel and interaction with foreign cultures is facing numerous existential challenges. Written in a highly engaging style Transforming Travel presents an urgent argument for transforming tourism so it might reach its potential to promote tolerance, restore communities and regenerate habitats, while providing a vital guide for anyone looking to develop the successful sustainable tourism enterprises and destinations needed to do so"-- Provided by publisher Why the confusion? -- Why are people getting a "bit annoyed"? -- How is the tourism industry responding? -- How can tourism excite people towards transformative change? -- Why is "transformative" different? -- What does transformation mean for tourism? -- Can we reverse climate change? -- The wood and the trees -- The transformative hotel -- The visionary industrialist -- Design waste out of your system -- The zero waste hotel -- Can a hotel reduce global warming? -- What role do carbon offsets offer towards transformation? -- What impact do offsets have on a company"s carbon emissions? -- What impacts do offsets have on global warming? -- What impacts do offsets have on sustainable development? -- Should hotels and other travel companies use them? -- How should businesses communicate their use? -- How should hotels implement carbon offset schemes? -- Can we design hotels that move beyond carbon neutrality as a goal? -- What role do guests have to play in reducing carbon emissions? -- Can we support our communities towards clean energy? -- Can we achieve zero water? -- Can hotels provide clean water to communities? -- How to move from a "waste less food" to "waste is food" mindset -- Can hotels grow their own food? -- How can hotels help guests enjoy climate friendly food? -- How can hotels promote more plant-based diets? -- Does your menu support your local community? -- Can your hotel act as a network hub? -- Stop treating staff like externalities -- Make sure your hotel is open to everyone -- Transforming tours and experiences -- If everything is there to be looked at, then shouldn't we look at everything? -- Everything changes depending upon our perspective -- Often the most revealing stories come from those we listen to least -- Rethinking the relationships between tourist and guide -- Why we have to rethink voluntourism -- How can we ensure tours have positive social impact? -- Equal means opening experiences to everyone -- Transforming places -- The difference between place and destination -- Victims of their own success -- How to ensure places flourish -- Rewilding reveal unexpected benefits -- Transforming transport -- What is the role of transport in delivering sustainable tourism? -- How can we justify the ongoing growth in aviation? -- How can tourism respond? -- How should tourism respond? -- Provide information -- Transforming communication -- How can social media transform tourism? -- How can communication support transformative tourism? -- Transforming tourism -- Can the mainstream go circular? -- Tourism cannot be measured by standard models -- How can tourism prepare for new work patterns? -- How can tourism respond to the growth in migration? -- How will global warming change tourism? -- Will we ever reach Shambala? ## Abstract This book presents an argument for transforming tourism and provides a guide for anyone looking to develop successful sustainable tourism enterprises and destinations. It has seven chapters exploring what a truly transformative tourism might look like with respect to hotels, travel experiences, places, transport and communication.