Transfer, Diffusion and Adoption of Next-Generation Digital Technologies: IFIP WG 8.6 International Working Conference on Transfer and Diffusion of of IT, TDIT 2023 Nagpur, India, December 15–16, 2023, Proceedings 1

This book constitutes the refereed proceedings of the IFIP WG 8.6 International Working Conference on Transfer and Diffusion of IT, TDIT 2023, which took place in Nagpur, India, in December 2023. The 87 full papers and 23 short papers presented in these proceedings were carefully reviewed and selected from 209 submissions. The papers are organized in the following topical sections:Volume I:Digital technologies (artificial intelligence) adoption; digital platforms and applications; digital technologies in e-governance; metaverse and marketing.Volume II:Emerging technologies adoption; general IT adoption; healthcare IT adoption.Volume III:Industry 4.0; transfer, diffusion and adoption of next-generation digital technologies; diffusion and adoption of information technology. Preface Organization Contents – Part I Contents – Part II Contents – Part III Digital Technologies (Artificial Intelligence) Adoption How Financial Inclusion Can Contribute to Social Inclusion? A Conceptual Framework from the Perspective of Digital Technologies 1 Introduction 2 Literature Review 2.1 Social Inclusion 2.2 Financial Inclusion 2.3 Financial Inclusion 2.4 Digital Technologies and Finance 2.5 Technology and Social Inclusion 2.6 Studies Conducted in Terms of Social Inclusion 3 Conceptual Model: Relationship Between Financial Inclusion and Social Inclusion Incorporating Digital Technology as a Catalyst 4 Conclusion References The European Union’s Artificial Intelligence Act: An Analysis of Preliminary Perceptions and Responses of Irish SMEs 1 Introduction 2 Background and Literature Review 2.1 Artificial Intelligence 2.2 EU-AI Act 3 Research Design and Method 4 Results and Analysis 4.1 Perception of the Act 4.2 Operations Impact 4.3 Communication and Support 5 Conclusion References Exploring the Impact of Chat GPT and Critical Thinking on Consumer Engagement in Cognitive Marketing: An Empirical Study with Early Adopters 1 Introduction 1.1 A Subsection Sample 2 Literature Review 3 Methodology 3.1 Data Collection Method 4 Results and Discussion 4.1 Discussion of Findings 4.2 Theoretical and Practical Implications and Recommendations 5 Conclusion and Future Directions References Between Uncertainty and Familiarity: A Study on Office Workers’ Trust in AI 1 Introduction 2 Theory and Hypothesis Development 2.1 Trust and Uncertainty Reduction Theory 2.2 Research Framework 3 Proposed Methodology and Future Work 4 Expected Contribution References Proliferations in Algorithmic Control: Review of the Phenomenon and Its Implications 1 Introduction 1.1 Research Methodology 2 Findings 3 Conclusion References AI and Big Data Practices in Developing Country Context: A Socio-Technical Perspective 1 Introduction 2 Theoretical Background 2.1 Barriers to Scaling AI and Big Data Artifacts 2.2 Socio-Technical Theory 3 Methodology 4 Results 4.1 Social Subsystem (Structure) 4.2 Social Subsystem (People) 4.3 Technical Subsystem (Technology) 4.4 Technical Subsystem (Task) 5 Discussion 6 Contributions, Limitations, and Future Research Directions References Generative AI for Healthcare Engineering and Technology Challenges 1 Introduction 2 Healthcare Engineering Process - A Snapshot 3 Industry Demand and Outlook 4 Future Trends in Healthcare Engineering and Maintenance 5 Healthcare Engineer’s Challenges 6 Solution – Generative Artificial Intelligence 6.1 Framework for Picking the Right Generative AI Project 6.2 Evaluation of Potential Approaches [7] 6.3 Solution Approach 6.4 Technology Platform 6.5 Challenges with Enterprise AI Solutions (Including Generative AI) 7 Industrialization of the Solution 8 Conclusion References Responsible Adoption of Artificial Intelligence in Agriculture: Ensuring Ethical, Transparent, and Sustainable Outcomes 1 Introduction 2 Ethical Concerns in AI Agricultural Data Management 3 Transparency in AI Algorithms Applied to Agriculture 4 AI for Sustainable Resource Management 5 Case Study: Responsible Adoption of AI in Telangana's Agriculture Sector 5.1 Background 5.2 Initiative 5.3 Implementation 5.4 Case Conclusion 6 Conclusion References Towards Hypothesis Generation for mHealth Applications: A Data Driven Approach 1 Introduction 2 Related Work 2.1 Computational Literature Review 2.2 Scientific Hypothesis Generation 3 Towards the Design of Robust Hypothesis Generation Using Data-Driven Method 3.1 Literature Selection Criteria 3.2 Data-Driven Method for Analysing Scientific Literature 4 Results 5 Conclusion and Future Work References An Analysis of the Barriers Preventing the Implementation of MLOps 1 Introduction 2 Literature Background 3 Methodology 4 Results 4.1 Organizational Challenges 4.2 Technical Challenges 4.3 Operational Challenges 4.4 Business Challenges 4.5 MLOps vs DevOps 5 Discussion and Conclusion Appendix A-D References Assessing the Factors Influencing the Adoption of Generative Artificial Intelligence (GenAI) in the Manufacturing Sector 1 Introduction 2 Literature Review 3 Conceptual Framework and Hypothesis Development 3.1 Diffusion of Innovation (DOI) Theory 3.2 Transition from Initial Implementation to Continued Adoption 3.3 Role of Technology–Organization–Environment (TOE) 3.4 Role of Innovation Resistance Theory (IRT) Elements 4 Research Methodology Appendix References Sentence Generator for Hindi Language Using Formal Semantics 1 Introduction 2 Background and Related Work 3 Proposed Methodology 4 Result and Evaluation Parameters 5 Conclusion and Future Work References Human Resource Analytics: Leveraging Machine Learning for Employee Attrition Prediction 1 Introduction 1.1 Machine Learning and HR Analytics for Attrition Prediction 1.2 Problem Definition 1.3 Contributions Done 2 Literature Review 3 Proposed Methods for Predicting Employee Attrition 3.1 Description of the Dataset Used in This Study 3.2 Data Preprocessing 3.3 Exploratory Data Analysis 3.4 Machine Learning Techniques 4 Conclusion 4.1 Summary and Recommendation References Continuance Intention of ChatGPT Use by Students 1 Introduction 2 Background 3 Theory and Hypothesis Development 3.1 Technology Continuance Theory (TCT) 3.2 Theory of Planned Behavior (TPB) 3.3 Hypotheses 4 Research Method 5 Results and Analysis 6 Discussion 6.1 Theoretical Implications 6.2 Practical Implications 6.3 Limitations and Future Research Avenues 7 Concluding Remarks Appendix A References Amazon Alexa and I: Exploring Factors Affecting Usage Behaviours and Patterns Over Time 1 Introduction 2 Literature Review 3 Methodology 4 Findings 4.1 Evolution of Experiences Over Time 4.2 Perceived Benefits and User Experiences 4.3 Emotions and User Experiences 5 Discussion and Conclusion References Digital Platforms and Applications Analysing Platform Design Consideration to Ensure Digital Inclusion Among Indigenous People 1 Introduction 2 Theoretical Background 3 Research Methodology 4 Data Analysis and Results 5 Discussion 5.1 Theoretical Implications and Managerial Implications 5.2 Limitations of the Study 5.3 Conclusion References Understanding the Usage and Opinion Formation on LinkedIn: Uses and Gratifications Theory 1 Introduction 2 Research and Theoretical Background 2.1 Social Media Usage 2.2 Opinion Formation 2.3 Uses and Gratifications Theory 3 Methodology 3.1 Data Collection and Analysis 4 Findings 4.1 Information Sharing 4.2 Social Interaction 4.3 Expression of Opinions 4.4 Communicatory Utility 4.5 Convenience Utility 4.6 Surveillance/Knowledge About Others 4.7 Information Seeking 4.8 Enhancements 5 Discussion 6 Conclusion References Blockchain-Based Application Security Versus Centralized and Distributed Data Management Systems – A Comparative Study 1 Introduction 2 Background 2.1 Application Security 2.2 Traditional DBMS 2.3 Distributed Ledger Technology 2.4 Blockchain Technology 3 Research Methodology 3.1 Data Collection 3.2 Data Analysis 4 Findings 4.1 Blockchain Technology in Applications for Higher Security Over Centralized Database Management Systems 4.2 Blockchain Technology in Applications for Higher Security Over a Distributed Ledger 5 Discussion 5.1 Theoretical Implications 5.2 Managerial Implications 6 Conclusion References Struggle for Visibility: Mobilizing Dormant Logic on Social Media Platforms 1 Introduction 2 Literature Review 3 Methodology 4 Findings and Discussion 5 Limitations and Future Research 6 Conclusion References Does Women Mobile Technology Inclusion Shape Their Attitude Towards Intimate Partner Violence? An Empirical Evidence from Sub-Saharan African Communities 1 Introduction 2 Theoretical Foundations and Hypothesis Formulation 2.1 Structures, Schemas, and World Society 2.2 Mobile Phone Affordances and Instantiation of New Schemas 3 Data and Methodology 3.1 Data and Variable Construction 3.2 Methodology 4 Results and Discussion 5 Implications and Future Directions 6 Conclusion A Appendix: Macro-Level Evidence References Blockchain: A Structural Topic Modelling Approach 1 Introduction 2 Methods and Data 3 Results 3.1 Scenario 1: Society, Inc. - “Whatever” (Control-Conflicted) 3.2 Scenario 2: Datatopia “Aspiring Creativity” (Control-Connected) 3.3 Scenario 3: Digital Wild West “State of the Nature” (Amok-Conflicted) 3.4 Scenario 4: Sorcerer’s Apprentice “Ruled by Machines”: Amok-Connected 3.5 Overarching Topic 4 Discussion and Future Implications References Portfolio Selection Using Network Filtering Methods: A Graph Theoretic Approach 1 Introduction 2 Research Methods 2.1 Data Description 2.2 Computational Analysis 2.3 Construction of MST 2.4 Construction of Weighted Network Model for Holding Period Data 3 Findings 3.1 Centrality Analysis of Weighted Network 3.2 Network Filtering of Weighted Networks 3.3 Portfolio Construction for Holding and Realization Periods 3.4 Comparative Analysis of the Effectiveness of Different Network Methods 4 Discussion 5 Conclusion References Exploring the Fusion of Metaverse and Sports: Current Trends and Future Directions 1 Introduction 2 Methodology 3 Results and Analysis 3.1 Annual Scientific Production 3.2 Impactful Countries 3.3 Impactful Document 3.4 Prominent Topics 4 Discussions 5 Conclusions References Understanding the Role of Time in Content Selection Decisions on OTT Platforms 1 Introduction 2 Conceptual Framework 2.1 Interaction Between Factors 3 Time and Decision Making 4 Impact of Time Availability on Content Selection 5 Conclusion References How Successful Online Platforms Create Value? 1 Introduction 2 Method 3 Findings-How Unicorns Generate Value 3.1 Choose the Market Sides 3.2 Solve the Chicken-or-Egg Problem 3.3 Design the Business Model 3.4 Establish and Enforce Ecosystem Rules 3.5 Value Reconfiguration 4 Discussion 5 Conclusion References Institutional Voids and Digital Ecosystems of India’s Public Sector 1 Introduction 2 Theoretical Background 2.1 Ecosystems 2.2 Ecosystems and the State 2.3 The Role of Public Sector in the Indian Economy 3 Conceptualization of the Focal Ecosystems 3.1 Open Network for Digital Commerce (ONDC) 3.2 Account Aggregator Network (AAN) 4 Ecosystems and Institutional Voids 4.1 Data 4.2 Analysis and Findings 5 Implications and Conclusion 5.1 Limitations and Future Work References How Social Media Marketing Enhances Brand Communities Engagement: Developing an Integrated Model Using S-O-R Paradigm 1 Introduction 2 Theoretical Background 2.1 Stimulus-Organism-Response 2.2 Brand Community Engagement (BCE) 2.3 Literature Review and Hypotheses Development 3 Methodology 3.1 Procedure and Sample 3.2 Measures 4 Data Analysis 4.1 Measurement Model 4.2 Structural Model (Path Analysis) 4.3 Parallel Mediation Analysis 5 Discussions 5.1 Theoretical Implications 5.2 Practical Implications 6 Conclusion and Limitations References Digital Technologies in E-Governance E-Government and Well-Being: A Cross-Country Study 1 Introduction 2 Background and Hypotheses 2.1 Literature on Well-Being 2.2 E-government and Well-Being 3 Research Design 4 Preliminary Analyses 5 Discussion, Implications, and Future Research 5.1 Implications 5.2 Limitations and Future Research Directions 6 Conclusion References Information Security Awareness Safety Governance Model for Senior Citizens in Indian Banking Sector for Mobile and Internet Banking 1 Introduction 1.1 Overview of Senior Citizen Population in India as of 2021 1.2 Traditional Banking to Digital Banking 1.3 Senior Citizen as Cyber-Victim 2 Objectives 3 Study on Cyber Fraud Against Senior Citizens in India 3.1 Case 1: Online Shopping Fraud 3.2 Case 2: Social Engineering and Vishing 3.3 Case 3: Fraud via Social Media (Telegram) Usage and Targeting Human Emotions 3.4 Senior Citizen Governance Model for a Bank 3.5 “1930” – A Step Ahead to Report Cyber Frauds Online 4 Survey Analysis on the Awareness of the Digital Banking System Among Senior Citizen 4.1 Survey Approach 4.2 Methodology and Hypothesis 5 Challenges, Assumptions, Discussion and Findings 6 Conclusion References Complexity of Last Mile Networks and Ethics of Smart City Interventions: A Case of Solid Waste Management Intervention in Karnataka 1 Introduction 2 Complexity and Ethics 2.1 Complex Adaptive Systems (CAS) 2.2 Equity 2.3 Accountability 3 Methodology 4 An Empirical Case of Solid Waste Management 4.1 Proposed SWM Intervention 4.2 Network of Frontline Workers 5 Findings and Discussion 5.1 Complexity of Last-Mile Networks 5.2 Ethical Concerns – Equity and Accountability 5.3 Implications for the Design of Smart City Interventions 5.4 Implications for Policy 6 Conclusion References Examining the Relationship Among Digital Inclusion of Women, National Cybersecurity Maturity, and Wellbeing: A Cross-Country Analysis 1 Introduction 2 Literature Review 3 Theory and Hypothesis 3.1 Relating Digital Inclusion of Women to National Cybersecurity Maturity 3.2 Relating National Cybersecurity Maturity to Wellbeing 3.3 Mediated Effects of National Cybersecurity Maturity 4 Research Design 4.1 Data 4.2 Descriptive Statistics and Correlations 5 Analysis and Results 5.1 Robustness Test 6 Discussion and Implications 6.1 Limitations and Future Research Directions 7 Concluding Remarks Appendix References The Impact of Digital Technologies on E-Governance: A Comprehensive Analysis 1 Introduction 2 Literature Review 3 Digital Technologies Reshaping E-Governance 3.1 Blockchain and E-Governance Implications 3.2 AI and E-Governance Implications 3.3 IoT and E-Governance Implications 3.4 Comparative Analysis 4 Challenges and Benefits of Digital Technologies in E-Governance 4.1 Challenges 4.2 Benefits 5 Case Studies 5.1 Estonia's E-Residency 5.2 India's Aadhaar System 5.3 South Korea's E-Government 2.0 Initiative 5.4 Rwanda's Irembo Platform 5.5 Singapore's Smart Nation Initiative 6 Cross-Case Analysis 6.1 Digital Identity Initiatives 6.2 Data Security and Privacy 6.3 Citizen-Centric Design and User Engagement 6.4 Policy Frameworks 6.5 Key Insights 7 Conclusion References Information Technology Adoption and Managerial Improvisation Capability: A NeuroIS Perspective 1 Introduction 2 Literature Review 2.1 NeuroIS 2.2 Improvisation 2.3 Neuroscience of Improvisation 3 Methodology 4 Expected Contributions References Metaverse and Marketing Metaverse Adaptability in Theory Context 1 Introduction 2 Literature Review 2.1 Metaverse Features 2.2 Challenges 3 Theoretical Framework 3.1 DTPB Implications 4 Discussion 5 Conclusion References Unlocking Metaverse Flow Experience Using Theory of Interactivity and User Gratification Theory 1 Introduction 1.1 Research Question and Objectives 2 Literature Review 2.1 Theory of Interactivity 2.2 User Gratification Theory 2.3 Conceptual Model and Metaverse Flow Experience 2.4 Metaverse Flow Experience 2.5 User Gratifications 3 Research Methodology 3.1 Measures 3.2 Data Collection 4 Data Analysis 4.1 Measurement Model Assessments 4.2 Structural Model Assessments 4.3 Hypotheses Testing 5 Findings and Discussion 5.1 Theoretical Implications 5.2 Practical Implications 6 Conclusion References A Conceptual Model for the Adoption of Digital Marketing by Micro, Small, and Medium Enterprises 1 Introduction 1.1 Digital Marketing 1.2 Digital Marketing and MSMEs 2 Literature Review and Model Development 2.1 Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) 2.2 Perceived Characteristics of Innovation (PCI) 2.3 Task Technology Fit (TTF) Theory 2.4 Product Channel Fit (PCF) 2.5 Green Image (GI) 3 Theoretical Contributions 4 Directions for Future Research References Unified Metaverse Architecture Powered by Blockchain Decentralized Autonomous Organizations (DAO) 1 Introduction 2 Unified Metaverse Layered Architecture 3 Research Implications 4 Managerial Implications 5 Conclusions References The Role of Micro Influencers in the Consumer Decision-Making on Budget Hotels in the Indian Context 1 Introduction 2 Literature Review 3 Objectives 4 Hypothesis 5 Research Design 5.1 Qualitative Analysis 5.2 Quantitative Analysis 6 Results and Discussion 7 Limitations and Scope for Further Research 8 Conclusion References The Impact of the Metaverse on Green Marketing: A Paradigm Shift in Sustainable Consumer Behaviour 1 Introduction 2 Methodology 3 The Metaverse: Concept and Characteristics 3.1 Definition and Evolution 3.2 Key Features of the Metaverse in Green Marketing 3.3 Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) in the Metaverse 4 Green Marketing: Concepts and Importance 4.1 Definition and Evolution 4.2 The Rise of Sustainable Consumer Behavior 5 The Intersection of Metaverse and Green Marketing 6 Real Used Cases of Metaverse in Green Marketing 7 Opportunities and Challenges for Green Marketing in the Metaverse 7.1 Opportunities 7.2 Challenges 8 Implication References Author Index