Trademarked: A History of Well-known Brands : From Aertex to Wright's Coal Tar

David Newton, formerly Head of Patents Information at the British Library, has selected 220 of the most interesting and curious of the brands registered in the first 30 years of trade registration, between 1876 and 1906. He discusses the history and development of a number of household names including Shell, Listerine, Carlsberg beer, Triumph cars and Lea and Perrin sauces. In the first thirty years of trade registration, between 1876 and 1906, over 250,000 marks were registered in Britain. In this book, David Newton, formerly Head of Patents Information at the British Library, has selected 220 of the most interesting and curious of those early brands. Shell originated with one Marcus Samuel selling antiques and curios, including sea shells, in Smithfield in 1833; it was only when his son visited the Caspian Sea and saw an opportunity to export oil from Russia that trade in the better known product began. An advertising campaign for Listerine mouthwash, originally a disinfectant for surgical procedures, coined the phrase 'always a bridesmaid, never a bride'. From Carlsberg beer to Triumph cars, from Lea and Perrin sauces to Beecham's pills, we learn the history of these brands, the companies which registered them, and how the brands have developed over the years. In the first 30 years of trade registration--between 1876 and 1906--more than 250,000 marks were registered in Britain. In this book, David Newton--formerly Head of Patents Information at the British Library--has selected 220 of the most interesting and curious of those early brands. Shell originated with one Marcus Samuel selling antiques and curios, including sea shells, in Smithfield in 1833; it was only when his son visited the Caspian Sea and saw an opportunity to export oil from Russia that trade in the better known product began. An advertising campaign for Listerine mouthwash, originally a disinfectant for surgical procedures, coined the phrase "always a bridesmaid, never a bride." From Carlsberg beer to Triumph cars, from Lea and Perrin sauces to Beecham's pills, we learn the history of these brands, the companies which registered them, and how the brands have developed over the years "In 1876, the first year of trademark registration, over 10,000 applications were made in Britain, David Newton, a trademark and patent specialist, has selected 222 of the most intriguing and visually compelling. Some are well-known names; others provoke interest because of their strangeness or the extraordinary tale they tell. From Carlsberg beer to Triumph cars, from Lillywhite's cricket bats and Blue Circle cement to Bird's custard, from Dents gloves to Ransome's agricultural machinery, and Lea & Perrin's sauce to Beecham's pills, Trademarked reveals the history of these brands, the companies which registered them, and how the brands have developed over the years."--book jacket. In the first thirty years of trade registration, between 1876 and 1906, over 250,000 marks were registered in Britain. This book includes a selection of 220 of the interesting and curious of those early brands, from Carlsberg to Triumph cars, from Lea and Perrin sauces to Beecham's pills. It teaches the history of these brands