Tourist Activities in Multimodal Texts : An Analysis of Croatian and Scottish Tourism Websites

The book is devoted to the analysis of promotional material of tourist activities on tourism websites, including walking, dining, and visiting natural and cultural heritage sights, as instances of multimodal texts through a case study of Croatian and Scottish tourism websites. "Tourist promotional material is a tool utilised by many people preparing to travel or planning an activity. How do we as readers make sense of the tourist promotional material that is available to us? How do we as users understand tourism websites? Awareness of how tourism websites function may enable business people to master the range of resources used as strategies to design websites in ways which more specifically target types of users. Tourist Activities in Multimodal Texts addresses these questions by analysing Croatian and Scottish tourism web pages to explore the ways in which tourist activities are represented in tourism websites and the ways in which tourism websites construct their recipients as media actors and cultural tourists"-- Provided by publisher Front Matter....Pages i-xv Introduction....Pages 1-17 A Multi-Layer Approach to the Website Analysis....Pages 18-61 Analysis of Website Layout....Pages 62-77 Analysis of Meaning-Making in Tourist Websites....Pages 78-169 Conclusion....Pages 170-179 Back Matter....Pages 180-227