Tourism Marketing in Western Europe (CABI Regional Tourism Series)

Tourism is characterized by diversity, enormous growth, and multidimensional impacts on several levels. In the current turbulent environment, tourism destinations need, on the one hand, to maintain and enhance their products in the tourism map, and, on the other hand, to protect their resources' integrity for future generations, based on sustainability premises. This is more evident for traditional destinations in Western Europe, as many of them face the consequences of over-growth, unsustainable development, and lack of service quality. In this respect, attention in the literature needs to be given to how destinations in the region can conceptualize and mitigate their weaknesses as well as capitalize on their competences in order to plan, develop and manage tourism products that could lead them to sustainable competitiveness in the long-term. The collection of cases in this book: Considers global trends and forces in order to understand the marketing environment of a wide number of countries and the appreciation of the sustainable competitive development of destinations. Explores specific marketing strategies in Western-European countries' destinations. Is authored by scholars who have performed extensive research on tourism in the countries documented. The book is of significant interest to those researching and working within the area of tourism marketing, but also of interest to students who are seeking wider reading on the topic. Cover Series page Tourism Marketing in Western Europe Copyright Contents Contributors Introduction 1 How Does Internet of Things (IoT) Affect Travel Experience? 2 Young British Tourists’ Tourism-related Information Sources 3 DMOs and Tourism Marketing Channels in Centre of Portugal 4 New Tourism Experiences and Mature Destinations: The Role of Participatory Planning in Repositioning a Southern Italy Destination 5 Comparison of International Tourist Profiles in the Spanish Wine and Olive Oil PDOs 6 Managing Hybrid Destinations: Challenges and Lessons from the Alps 7 Diversifying and Enhancing Mountainous Destinations through Rural Tourism: The Case of Kalavrita, Greece 8 US Tourists’ Food Neophobia and Their Local Food Experiences in France and Italy 9 Nazi Past and Destination Image: The Case of Linz, Austria 10 Being Online Off the Beaten Track: Rhythms of Connectivity and User-generated Content in the Marketing of Greenland 11 Promoting Intangible Cultural Heritage through Social Networks: A Case Study of the Fête De l'Ours in France Conclusion Index "This book looks at contemporary marketing tools utilised by various Western-European countries. It presents case studies on how tourism marketing in this region has been handled and evolved in an era of contradictory forces such as competitiveness versus sustainability, locality versus globalisation, maturity versus new product development"-- Provided by publisher