Tourism Innovation in Spain and Portugal: New Trends and Developments (Tourism, Hospitality & Event Management)

Tourism is one of the sectors that have undergone substantial change for several decades and in particular due to the restrictions and change in national and international policies since the beginning of the COVID-19 pandemic. This book focuses on how tourism has been innovative, especially in light of these changes, by providing new and novel ways of introducing change into the marketplace. The book focuses on Spain and Portugal, thereby offering an interesting perspective as to how the Iberian Peninsula has adapted based on the new market conditions. This book is the first to focus specifically on these countries and offers an economic geography perspective on tourism innovation. This will provide useful and practical information about how a region has hurt but also thrived in times of global turmoil. Acknowledgements Contents Contributors Tourism Innovation: A Spanish and Portuguese Perspective 1 Introduction 2 Theoretical Background 3 Country Contexts: Spain and Portugal 4 Overview of Chapters 5 Theoretical Implications 6 Managerial Implications 7 Conclusion References A Real or (Only) Aesthetic Narrative: An Approach to CSR Online Communications from Portuguese Hotels 1 Introduction 2 Theoretical Framework 2.1 Corporate Social Responsibility 2.2 Tourism 2.3 CSR Practices in Hotels 3 Methodology 4 Results and Findings 5 Conclusions References Cooperation Networks in Tourism and Hospitality: An Analysis Applied to Health and Wellness Tourism Product in Portugal 1 Introduction 2 Theoretical Contextualization 3 Methodology 4 Results 5 Conclusion References A Perspective of Competitiveness and Tourist Innovation in the Hotel Sector of Madeira Island 1 Introduction 2 Methodology 3 Theoretical Framework 3.1 Tourist Innovation 3.2 Main Factors in Choosing the Tourist Destination 3.3 Push and Pull Theory 3.4 Factors that Condition Demand in Madeira Island 4 Discussion of Results 4.1 Competitiveness Between Destinations 4.2 Tourist Destination Disclosure 4.3 Constraints in Tourist Investment 4.4 Strategy to Provide a Greater Level of Competitiveness 4.5 Strategy for 2027 4.6 Impact of Tourism on Economic Growth and Development 5 Conclusion References Innovation on Research Methods: Geotagged Photos as a Proxy Tool to Map Heritage and Cultural Ecosystem Services Hotspots 1 Introduction 1.1 Use of Geotagged Photos as a Proxy Tool to Map Coastal CES 2 Literature Review 2.1 Background of the Classification Categories of Maritime Cultural Landscape (Heritage) 2.2 Categories of Culture Ecosystems Services 2.3 Cognitive Landscape, Semiotic Processing Theories and the Role of Photography as Research Method 3 Materials and Methods 3.1 Case Study of La Guardia (Galicia, Spain) 4 Results and Discussion 5 Conclusions 5.1 Managerial Implications References Green-Sphere Circular Experiences and Well-Being Along the Road: Portugal from North to South 1 Introduction 2 Back to the Future: Do We Still Have Time to Come Back? 2.1 We Need Better Production and Spatial Systems: Light, Green and Inclusive 2.2 We Need Better Innovation: Innovation with Territorial Meaning 2.3 We Need Better Tourism: Share Governance `A-Turistic ́ Models 3 National Road 2 as a Development and Political Space 4 Green-Sphere Territorial Experiences for Sustainable Tourism 4.1 Building Learning Communities and Glamping Knowledge 4.2 Forest Baths and Well-Being for Life 4.3 Digital Nomads: Work for Living Instead of Living to Work 5 Conclusions References Determining Factors in the Choice of Apartments in Portugal: A Confirmatory Factor Analysis 1 Introduction 2 Literature Review 2.1 Negative Externalities 2.2 Positive Externalities 2.3 Proximity to Commercial Areas 2.4 Proximity to Public Services 2.5 Externalities with Positive and Negative Impacts 3 Methodology 3.1 Sample and Data Collection 3.2 Data Collection Instruments 3.3 Ethical and Statistical Procedures 4 Results 4.1 Sample Characterization 4.2 Preferences of the Sample 4.3 Exploratory Factor Analysis 4.4 Confirmatory Factor Analysis 4.5 Reliability, Convergent, and Discriminant Validity 4.6 Descriptive Analysis 5 Conclusions References Hospitality in Holiday Rentals: Guest Satisfaction 1 Introduction 2 Hospitality in the Hotel Industry 3 Satisfaction in Hospitality 4 Methodology 5 Characterisation of the Survey 6 Procedure 7 Sample 8 Results 9 Appreciation Scale for Satisfaction Attributes 10 Assessment Scale for Satisfaction Attributes 11 Factor Analysis for the Sale Used in Hospitality 12 Hypothesis Testing 13 Discussion and Conclusions 14 Limitations and Suggestions for Further Research References Surfing the Innovation Waves: Surf Tourism in Portugal 1 Introduction 2 Surf Tourism Portugal 3 Surfing Portugal 4 Surfing Nazaré 5 World Record-Breaking Surf 6 Surfing Ericeira 7 The Sustainable Surf Tourism Opportunity 8 Implications of Surf Tourism 9 Inter-Seasonal Demand and Carrying Capacities 10 Conclusion References Exploring the Impacts of Innovation on the Business Efficiency of Small- and Medium-Sized Hotel Enterprises: Empirical Evidenc... 1 Introduction 2 Conceptual Framework and Research Hypotheses 3 Data and Methodology 3.1 Data, Variables, and Descriptive Indicators 3.1.1 Dependent Variable 3.1.2 Explanatory Variables 3.1.3 Control Variables 4 Method 5 Empirical Results 6 Discussion 7 Conclusions Appendix Definition of the Variables References