Tourism and Culture in the Age of Innovation: Second International Conference IACuDiT, Athens 2015 (Springer Proceedings in Business and Economics)

This book focuses on cultural tourism as it develops into the second decade of the new millennium. It presents recent hospitality and tourism research findings from various sources, including academic researchers and scholars, industry professionals, government and quasi-government officials, and other key industry practitioners. It discusses the latest tourism industry trends and identifies gaps in the research from a pragmatic and applied perspective. It includes specific chapters on innovation in tourism, the virtual visitor, cross-cultural visions of digital collections, heritage and museum management in the digital era, cultural and digital tourism policy, marketing and governance, social media, emerging technologies and e-tourism and many other topics of contemporary significance in global hospitality and tourism. The book is edited in collaboration with the International Association of Cultural and Digital Tourism (IACuDiT) and includes the proceedings of the Second International Conference on Cultural and Digital Tourism. Front Matter....Pages i-xxvi Front Matter....Pages 1-1 Interdisciplinary Integration of Heritage Studies and Sustainable Development....Pages 3-22 Towards a Conceptual Model for Heritagepreneurship and Regional Development....Pages 23-40 Cultural Product and Cultural Communication as a Dynamic Bipolar Interaction and Creative Contribution to the Structural Recompiled of the Local Cultural Units....Pages 41-67 Cultural Tourism Revisited: The Case of Thessaly....Pages 69-78 “The Cultural Landscape of the Alentejo Pyrite”: What’s Next?....Pages 79-90 Sustainable Tourism. Mdina: A Situation Analysis of a Cultural Destination....Pages 91-107 The Development of Tourism in Albania and the Importance of Cultural Tourism....Pages 109-119 Archaeological Rock Art Landscape of Northern Patagonia....Pages 121-130 Museums: From Cabinets of Curiosity to Cultural Shopping Experiences....Pages 131-143 How Film Tourists Experience Destinations....Pages 145-156 Citizen Perspectives on the Development of Local Cultural Resources: The Case of the Municipality of Serres....Pages 157-170 Residents’ Perceptions Toward Cultural, Social and Economic Benefits and Costs of Tourism Industry: An Empirical Survey....Pages 171-181 Front Matter....Pages 183-183 Multilingual Online Communications in Corporate Websites: Cases of Romanian Dental Practices and Their Application to Health Tourism....Pages 185-196 Hospitality—Medical Tourism: The Civil Responsibility of Tourist Service Providers....Pages 197-206 Domestic Medical Tourism: A New Look on Patients of the Public Health System and Their Companions....Pages 207-218 Festivals for Local Products in Southern Bulgaria: The Perspective of Organizers....Pages 219-231 The Quality Challenge in Rural Tourism’s Services: The Case of Madeira’s Country Homes....Pages 233-251 The Effect of VFR Tourism on Expatriates’ Knowledge About the Destination....Pages 253-273 Mediterranean Nutrition and Hospitality: A Must for Greek Tourism Development?—The Case of the Region of Thessaly....Pages 275-283 Challenges in Recreational SCUBA Diving in the Mediterranean Sea: Posidonia oceanica Meadows....Pages 285-300 Front Matter....Pages 301-301 Dark Cities? Developing a Methodology for Researching Dark Tourism in European Cities....Pages 303-319 Motivations in Battlefield Tourism: The Case of ‘1916 Easter Rising Rebellion’, Dublin....Pages 321-330 A Strategic Policy Scenario Analysis Framework for the Sustainable Tourist Development of Peripheral Small Island Areas....Pages 331-349 Tourism Strategic and Marketing Planning and Cultural Cooperation Channels Between Greece and Turkey....Pages 351-360 Predicting Tourism Demand in the Western Greece Region Using Independent Component Analysis....Pages 361-375 Evaluating the Performance of Linear and Nonlinear Models in Forecasting Tourist Occupancy in the Region of Western Greece....Pages 377-391 HRM Specificities’ on Portugal Hotel Units....Pages 393-410 Tourism Education in Greece: Development or Degradation?....Pages 411-425 The Influence of the T.E.I. of Thessaly in the Sustainable Development of the Region of Thessaly....Pages 427-443 Front Matter....Pages 445-445 A Stakeholder Perspective on Heritage Branding and Digital Communication....Pages 447-455 Top European Museums on Twitter....Pages 457-469 Social Media and Tourism: A Digital Investment for Thessaly?....Pages 471-483 Assessing the Value of Hotel Online Reviews to Consumers....Pages 485-497 A Cognitive Linguistic and Sentiment Analysis of Blogs: Monterosso 2011 Flooding....Pages 499-522 Attitudes of MBA Students Towards Social Networking Sites for Online Travel Related Activities....Pages 523-534 The Significance of Electronic Word-of-Mouth (e-WOM) Content in the Shaping of the Visitor’s Perception of Quality and Value....Pages 535-550 The Impact of New Emerging Technologies on Tourism Sector: Evidence from Lebanon....Pages 551-562 ICT Applications and Web 2.0 Components for Tourism in Protected Areas....Pages 563-575 Cultural Tourism Destinations and the Power of Virtual Reality....Pages 577-587 Running on Heritage, a Conceptual Discussion on the Roles of Heritage Trails and of Augmented Reality on Amateur Runner Athletes....Pages 589-602 Front Matter....Pages 445-445 Do TAM Constructs Predict E-tourism Adoption by Hotels in Agadir City South of Morocco?....Pages 603-616 Identification of Instruments of the Development of Innovation of Tourism Enterprises....Pages 617-625