Tomorrow's world : a look at the demographic and socio-economic structure of the world in 2032

**How the world's demographic and socio-economic landscape will change over the next two decades**__Tomorrow's World__ maps out the world's near future through the lens of demography, dealing with issues of health and wealth; death and taxes; buying and selling; education and progress; and how and where we choose to live. The last century saw the world's population quadruple, the emergence of mega-cities and increased urbanisation, and large changes in fertility, mortality, healthcare, education, and income. The world we live in today was profoundly shaped by those changes. This book looks at what's happening now and how demographic changes will reshape the twenty-first century. It highlights the most significant current demographic realities and explains the implications they'll have for our near future. If you run a business, manage a brand, or just want to know what the future looks like, __Tomorrow's World__ is a must-read. * A vitally important look at demographic trends how they will effect labour, education, population, economics, and business in this century * Written by the founder and Managing Director of Global Demographics Ltd., a leading demographic agency that consults with companies on market and business planning * A must-read book for economists, financial analysts, brand managers, and business leaders If you ever wanted to know what tomorrow's world will look like, you have to start by looking at the world today. This book reveals how the experts expect our socio-economic landscape to evolve, identifying threats and opportunities along the way. "Imagine the enormous advantage a corporate strategist or marketing professional in, say, 1990 would have had if they'd had access to a technology that permitted them to see, with a high degree of accuracy, the epic economic and social shifts that would occur over the next couple of decades. Imagine how they could have used their advance knowledge of the emergence of the massive Chinese middle class or the emergence of the global affluent consumer. Now imagine that you had such a fantastic instrument at your disposal. What kind of insights might it provide into how the world will develop over the next twenty years? What impact would that information have on your organisation's success? Tomorrow's World takes such speculation out of the realm of science fiction and into the real world. Written by the founder and Managing Director of Global Demographics Ltd., a top demographic agency that consults with companies worldwide on market and business planning, it maps out the world's near future as seen through the lens of demography. Must reading for business leaders, financial analysts, marketers, brand managers, government policymakers and economists, Tomorrow's World: Provides key demographic data for 74 countries, comprising 79% of the world's population and 92% of global GDP; Offers coverage of significant changes, over the next two decades, in population, households, labour force, household incomes, consumption, environment and other factors; Distills official census results and data from a range of major indices for all 74 nations down into demographic patterns across 7 major regions for easy analysis; Treats India and China (each of which comprises 20% of the world's population) as separate regions; Groups richer nations, including Hong Kong, Singapore, Japan, South Korea, Taiwan, Macau, Australia, and New Zealand, together as a discrete region; Treats poorer nations, such as Malaysia, Indonesia, Thailand, Philippines, Vietnam, Cambodia, Sri Lanka, Pakistan, and Bangladesh, as separate regions; Supplies you with a sounding board against which to test the veracity of your current assumptions and the fitness of your strategy and long-term business planning. Trying to steer your organisation into the future without all the facts in hand is like going into battle with an unloaded gun. Read Tomorrow's World and arm yourself with the information and analysis you need to form a clear picture of how our socio-economic landscape will evolve over the next two decades, target the most promising emerging business and investment opportunities and identify the most serious threats to your ongoing success."-- Publisher description "Imagine the enormous advantage a corporate strategist or marketing professional in, say, 1990 would have had if they'd had access to a technology that permitted them to see, with a high degree of accuracy, the epic economic and social shifts that would occur over the next couple of decades. Imagine how they could have used their advance knowledge of the emergence of the massive Chinese middle class or the emergence of the global affluent consumer. Now imagine that you had such a fantastic instrument at your disposal. What kind of insights might it provide into how the world will develop over the next twenty years? What impact would that information have on your organisation's success? Tomorrow's World takes such speculation out of the realm of science fiction and into the real world. Written by the founder and Managing Director of Global Demographics Ltd., a top demographic agency that consults with companies worldwide on market and business planning, it maps out the world's near future as seen through the lens of demography. Must reading for business leaders, financial analysts, marketers, brand managers, government policymakers and economists, Tomorrow's World: Provides key demographic data for 74 countries, comprising 79% of the world's population and 92% of global GDP; Offers coverage of significant changes, over the next two decades, in population, households, labour force, household incomes, consumption, environment and other factors; Distills official census results and data from a range of major indices for all 74 nations down into demographic patterns across 7 major regions for easy analysis; Treats India and China (each of which comprises 20% of the world's population) as separate regions; Groups richer nations, including Hong Kong, Singapore, Japan, South Korea, Taiwan, Macau, Australia, and New Zealand, together as a discrete region; Treats poorer nations, such as Malaysia, Indonesia, Thailand, Philippines, Vietnam, Cambodia, Sri Lanka, Pakistan, and Bangladesh, as separate regions; Supplies you with a sounding board against which to test the veracity of your current assumptions and the fitness of your strategy and long-term business planning. Trying to steer your organisation into the future without all the facts in hand is like going into battle with an unloaded gun. Read Tomorrow's World and arm yourself with the information and analysis you need to form a clear picture of how our socio-economic landscape will evolve over the next two decades, target the most promising emerging business and investment opportunities and identify the most serious threats to your ongoing success."--Jacket Content: Acknowledgments ix Introduction xi Chapter 1 The Present Demographic Scenario 1 The Current State of Global Demography 2 Where Is Everyone? 6 Age Profile 7 The Household 8 Urbanisation 10 Education 11 Employment 13 Household Income 16 Summary 19 Chapter 2 Population Change by 2032 21 Migration, Births, and Death Rates 22 Death Rates 31 The Implications for Total Population Changes 32 The Changing Age Profile 34 Summary 38 Chapter 3 Tomorrow's Household 41 The Modern Household 41 The Changing Nature of Tomorrow's Households 45 Employment and Dependency Ratios 48 Household Dependency Ratios 49 Summary 51 Chapter 4 Education and Productivity 53 The Education Index 54 The Future Demand for Education (and Standards) 56 Education's Impact on Society 60 Can India Catch Up? 62 Strategic Implications 63 Summary 65 Chapter 5 The Evolving Labour Force 67 Factors Influencing the Size and Value of the Labour Force 68 Strategic Implications 84 Summary 85 Chapter 6 Where in the World Is the Money? 87 Elephants in the Room 87 Usefulness of GDP for Evaluating the Potential of the Consumer Market of One Country Relative to Another 89 What Is the Best Way to Compare Expenditure among Countries? 91 So, Where Is the Money? 92 Relative Average Household Incomes per Capita in 2012 94 Where Will the Money Be in the Future? 96 The Future for Household Incomes 106 Deciding Whether to Save or Spend 109 Summary 111 Chapter 7 Distribution of Households by Income 113 Introduction 114 The Different Income Segments 116 Who Are the Middle Class? 127 Purchasing Power Parity (PPP): When Not to Use It 133 Strategic Implications 134 Summary 135 Chapter 8 The Changing Pattern of Consumer Expenditure 139 The Basic Relationship between Consumption and Affluence 140 Changes in Expenditure by Income Segment and Region 148 Age Group and Expenditure--Where Should Brands Target Their Efforts in Future? 156 Strategic Implications 159 Summary 160 Chapter 9 The Health Tsunami 163 The Relationship between Ageing and Demand for Health Services 165 The Cost of Health Care 171 Summary 179 Chapter 10 Behind the Hype: The Future for China and India 181 China: A Special Case 182 The Future for India 195 Strategic Implications 204 Summary 205 Chapter 11 Conclusion 207 The Old Affluent Regions 208 Eastern Europe 212 South America 213 Developing Asia 215 North Africa and the Middle East 217 India 218 China 221 To Conclude 225 About the Author 227 Index 229 How the world's demographic and socio-economic landscape will change over the next two decades

Tomorrow's World maps out the world's near future through the lens of demography, dealing with issues of health and wealth; death and taxes; buying and selling; education and progress; and how and where we choose to live. The last century saw the world's population quadruple, the emergence of mega-cities and increased urbanisation, and large changes in fertility, mortality, healthcare, education, and income. The world we live in today was profoundly shaped by those changes. This book looks at what's happening now and how demographic changes will reshape the twenty-first century. It highlights the most significant current demographic realities and explains the implications they'll have for our near future. If you run a business, manage a brand, or just want to know what the future looks like, Tomorrow's World is a must-read.

• A vitally important look at demographic trends how they will effect labour, education, population, economics, and business in this century
• Written by the founder and Managing Director of Global Demographics Ltd., a leading demographic agency that consults with companies on market and business planning
• A must-read book for economists, financial analysts, brand managers, and business leaders

If you ever wanted to know what tomorrow's world will look like, you have to start by looking at the world today. This book reveals how the experts expect our socio-economic landscape to evolve, identifying threats and opportunities along the way.

"Imagine the enormous advantage a corporate strategist or marketing professional in, say, 1990 would have had if they'd had access to a technology that permitted them to see, with a high degree of accuracy, the epic economic and social shifts that would occur over the next couple of decades. Imagine how they could have used their advance knowledge of the emergence of the massive Chinese middle class or the emergence of the global affluent consumer. Now imagine that you had such a fantastic instrument at your disposal. What kind of insights might it provide into how the world will develop over the next twenty years? What impact would that information have on your organisation's success? Tomorrow's World takes such speculation out of the realm of science fiction and into the real world.--Rabat de la jaquette Chapter 8: The Changing Pattern of Consumer Expenditure; The Basic Relationship between Consumption and Affluence; Changes in Expenditure by Income Segment and Region; Change in Total Value of Spending; Age Group and Expenditure-Where Should Brands Target Their Efforts in Future?; Strategic Implications; Summary; Chapter 9: The Health Tsunami; The Relationship between Ageing and Demand for Health Services; The Cost of Health Care; Impact of Increased Number of Cases (but No Increase in Cost per Treatment) on Share of GDP Needed to Be Spent on Health