To Sell Is Human : The Surprising Truth About Persuading, Convincing, and Influencing Others
معرفی کتاب «To Sell Is Human : The Surprising Truth About Persuading, Convincing, and Influencing Others» نوشتهٔ Pink, Daniel H، منتشرشده توسط نشر Canongate Books در سال 2013. این کتاب در فرمت epub، زبان انگلیسی ارائه شده است.
Approximately 1.3 million people die each year on the world's roads, and between 20 and 50 million sustain non-fatal injuries.While many countries have begun implementing road safety measures, to date there has been no global assessment of road safety that allows progress over time to be measured. The Global Status Report on Road Safety is the first broad assessment of the road safety situation in 178 countries, using data drawn from a standardized survey. The results show that road traffic injuries remain an important public health problem, particularly for low-income and middle-income countries. Pedestrians, cyclists and motorcyclists make up almost half of those killed on the roads, highlighting the need for these road users to be given more attention in road safety programs. The results suggest that in many countries road safety laws need to be made more comprehensive while enforcement should be strengthened. The Global Status Report results clearly show that significantly more action is needed to make the world's roads safer. "From the bestselling author of Drive and A Whole New Mind comes an exploration of the power of selling, which each of us does every day--whether we know it or not. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. More than fifteen million people earn their keep by convincing someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales--but so do the other eight out of nine. Whether we're entrepreneurs persuading funders, employees pitching colleagues, or parents and teachers cajoling kids, we spend our days trying to move others. Today, like it or not, we're all in sales. Or as Daniel H. Pink puts it, everyone is in the "moving business." In this provocative book, Pink offers a fresh look at the art and science of selling. He shows that sales, whether pushing a product or peddling an idea, isn't what it used to be. Because of powerful economic changes, the glad-handing, truth-bending form of sales is a relic. In its place is a new approach to moving people that involves three very human qualities and four surprising skills. As he did in Drive and A Whole New Mind, Pink lays out the science for his counterintuitive insights, offers vivid examples and stories, and provides readers with tools to put the ideas into action. Smart yet accessible, bold yet well argued, this is the first book on sales for people who've never read a book about sales. It will change how you see your world and transform what you do at work, at school, and at home"-- Provided by publisher Over 1.2 Million People Die Each Year On The World's Roads, And Between 20 And 50 Million Suffer Non-fatal Injuries. In Most Regions Of The World This Epidemic Of Road Traffic Injuries Is Still Increasing. In The Past Five Years Most Countries Have Endorsed The Recommendations Of The World Report On Road Traffic Injury Prevention Which Give Guidance On How Countries Can Implement A Comprehensive Approach To Improving Road Safety And Reducing The Death Toll On Their Roads. To Date, However, There Has Been No Global Assessment Of Road Safety That Indicates The Extent To Which This Approach Is Being Implemented. This Global Status Report On Road Safety Is The First Broad Assessment Of The Status Of Road Safety In 178 Countries, Using Data Drawn From A Standardized Survey Conducted In 2008. The Results Provide A Benchmark That Countries Can Use To Assess Their Road Safety Position Relative To Other Countries, While Internationally The Data Presented Can Collectively Be Considered As A Global Baselineagainst Which Progress Over Time Can Be Measured--executive Summary. 1. Background -- 2. The Need For A Global Assessment Of Road Safety -- 3. The State Of Road Safety Around The World -- 4. Conclusions -- References -- Country Profiles -- Statistical Annex. Includes Bibliographical References (p. 41-43) And Index. Also Available Online. "Over 1.2 million people die each year on the world' roads, and between 20 and 50 million suffer non-atal injuries. In most regions of the world this epidemic of road traffic injuries is still increasing. In the past five years most countries have endorsed the recommendations of the World report on road traffic injury prevention which give guidance on how countries can implement a comprehensive approach to improving road safety and reducing the death toll on their roads. To date, however, there has been no global assessment of road safety that indicates the extent to which this approach is being implemented. This Global status report on road safety is the first broad assessment of the status of road safety in 178 countries, using data drawn from a standardized survey conducted in 2008. The results provide a benchmark that countries can use to assess their road safety position relative to other countries, while internationally the data presented can collectively be considered as a global "aseline"against which progress over time can be measured."--Page [v11] Entrepreneurship at a Glance is a new, recurrent publication that presents an original collection of indicators for measuring the state of entrepreneurship along with explanations of the policy context and interpretation of the data. This publication also includes special chapters that address measurement issues, and solutions, concerning entrepreneurship and its determinants. In this first issue the special topics covered are: business demography, green entrepreneurs and angel capital. This new publication is a product of the OECD-Eurostat Entrepreneurship Indicators Programme, which is a long-term programme of internationally-comparable policy-relevant entrepreneurship statistics. The work involves developing standard definitions and concepts and engaging countries and international Agencies in the collection of data. An international group of statisticians and analysts provides guidance to the Programme that benefits from sponsorship by the Ewing Marion Kauffman Foundation in the United States We're all in Sales now. Each day millions of people earn their keep by convincing someone else to make a purchase. They sell planes to airlines, oil shares to sheiks, cars to drivers. They sell consulting agreements, magazine subscriptions, time-shares, double glazing, broadband, fitted kitchens, car insurance, life insurance, pet insurance! Some work in fancy offices with glorious views, others in dreary cubicles, but most look exactly like you. In fact, each and every one of us spends time trying to persuade others to part with resources - money, time, attention - though most of the time we don't realise we're doing it. Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn or putting the cat out. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter and in Match.com profiles. In this new book from the bestselling author of Drive, Dan Pink explores... We're all in Sales now Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter and Match.com profiles. Relying on science, analysis and his trademark clarity of thought, Pink shows that sales isn't what it used to be. Then he provides a set of tools, tips, and exercises for succeeding on this new terrain - including six new ways to pitch your idea, three ways to understand another's perspective, five frames that can make your message clearer, and much more. Dan Pink explores the ways in which we can all improve our sales skills, in every area of our lives, and identifies the three personal qualities and four essential skills necessary to move people. Relying on science rather than platitudes and analysis instead of exhortation, he builds on his own sales experience and on the profiles of some of the world's best salespeople - and makes us look again at our own sales skills Entrepreneurship At A Glance Presents An Original Collection Of Indicators For Measuring The State Of Entrepreneurship, And Provides Explanation On The Policy Context And The Interpretation Of The Data. "In the tradition of his bestselling book Drive, a revolutionary look at the art of selling. This is a book about sales for people who don't know they're in sales"-- Provided by publisher A ground-breaking new business book from the New York Times No.1 Bestseller A new lower price for the New York Times No.1 Bestseller
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