TKO Sales! : Ten Knockout Strategies for Selling More of Anything

**Practical business guides that pull no punches** Dave Anderson's TKO series presents no-nonsense, down-in-the-trenches management strategies that work in the real world of business. Each of the three informative books in this series offers easy-to-follow, step-by-step guidance on developing the specific skills great managers need. These quick and to-the-point guides feature detailed techniques and effective strategies presented in user-friendly chapters that are packed with checklists, examples, and practical resources. In each book, readers will find real-world advice in a fast and powerful format that includes: * Words of Wisdom or "Right Hook Rules"-bite-sized memorable quotes * Case Studies or "Opening Bell" Stories-real-life business lessons * Effective Strategies or "Left Hook Laws"-all-meat, no-fat business strategies * Incisive or "Standard Eight Count" Questions-insightful inquiries that prompt the reader to action * Quick or "Knockout" Summaries-bullet points that sum-up each chapter and offer easy reference Content: Chapter 1 Make the First Sale to Yourself (pages 1–10): Chapter 2 Sell Yourself Before You Sell Your Product (pages 11–20): Chapter 3 Have Heart Surgery Every Day (pages 21–33): Chapter 4 Sell with Your Ears (pages 35–44): Chapter 5 Remember that Less Is More Because More Is a Bore (pages 45–54): Chapter 6 Ask and Ye Shall Receive... and If You Don't, Ask Again (pages 55–67): Chapter 7 Stop Objections in Their Tracks (pages 69–79): Chapter 8 Make Your List and Check it Twice (pages 81–95): Chapter 9 Decide Where, What, When, How, and Now (pages 97–109): Chapter 10 Knockout Summary for Follow?Through (pages 111–122):

practical Business Guides That Pull No Punches

Dave Anderson's Tko Series Presents No-nonsense, Down-in-the-trenches Management Strategies That Work In The Real World Of Business. Each Of The Three Informative Books In This Series Offers Easy-to-follow, Step-by-step Guidance On Developing The Specific Skills Great Managers Need.

These Quick And To-the-point Guides Feature Detailed Techniques And Effective Strategies Presented In User-friendly Chapters That Are Packed With Checklists, Examples, And Practical Resources. In Each Book, Readers Will Find Real-world Advice In A Fast And Powerful Format That Includes:
* Words Of Wisdom Or Right Hook Rules-bite-sized Memorable Quotes
* Case Studies Or Opening Bell Stories-real-life Business Lessons
* Effective Strategies Or Left Hook Laws-all-meat, No-fat Business Strategies
* Incisive Or Standard Eight Count Questions-insightful Inquiries That Prompt The Reader To Action
* Quick Or Knockout Summaries-bullet Points That Sum-up Each Chapter And Offer Easy Reference

Dave Anderson (agoura Hills, Ca) Has Led Some Of The Nation's Most Successful Car Dealerships And Is President Of Dave Anderson's Learn To Lead And Learntolead.com, A Web Site That Provides Free Training Resources To Thousands Of People In More Than 40 Countries. He Is Also The Author Of The Wiley Books If You Don't Make Waves You'll Drown (0-471-72503-x), Up Your Business! (0-471-44546-0), And How To Deal With Difficult Customers (0-470-04547-7).

BPractical business guides that pull no punches/b Dave Anderson's TKO series presents no-nonsense, down-in-the-trenches management strategies that work in the real world of business. Each of the three informative books in this series offers easy-to-follow, step-by-step guidance on developing the specific skills great managers need. These quick and to-the-point guides feature detailed techniques and effective strategies presented in user-friendly chapters that are packed with checklists, examples, and practical resources. In each book, readers will find real-world advice in a fast and powerful format that includes:ulliWords of Wisdom or "Right Hook Rules"--Bite-sized memorable quotesliCase Studies or "Opening Bell" Stories-real-life business lessonsliEffective Strategies or "Left Hook Laws"-all-meat, no-fat business strategiesliIncisive or "Standard Eight Count" Questions-insightful inquiries that prompt the reader to actionliQuick or "Knockout" Summaries-bullet points that sum-up each chapter and offer easy reference/ul Make the first sale to yourself Sell yourself before you sell your product Have heart surgery every day Sell with your ears Remember that less is more because more is a bore Ask and ye shall receive, and if you don't, ask again! Stop objections in their tracks Make your list and check it twice Decide what, where, when, how and now! Knockout summary and follow through.