Timeshare Resort Operations: A Guide to Management Practice (Hospitality, Leisure and Tourism)

This book provides a complete overview of timeshare development and operation models. The authors take a comprehensive look at the present and future of this growing segment of the hospitality industry, including specialized approaches to marketing, human resources, service quality, finance, legal considerations and professional ethics. Timeshare, or vacation ownership, is a relatively recent leisure phenomenon. It emerged in the late 1950s as a way to secure extra capital resources to fund property expansion. Shareholders had the right to use these properties on a regular basis. Although arrangements have grown in complexity and variation, the model allows for customers to buy rights to use a property for a fixed time period each year. Timeshare arrangements have experienced rapid international growth particularly in the last fifteen to twenty years and are now an important vacation arrangement. Most of the world's major hotel and resort developers now operate timeshare properties. Firms like Marriott, Hilton, Hyatt, Disney and Ramada have brought a new formality and legitimacy to timeshare development and operation. * Covers the fastest growing area in the hospitality industry* Takes operational approach the entire timeshare product, not just marketing & sales * Clarifies the mystery of the timeshare product, cuts through preconceptions

Business/ Hospitality, Leisure and Tourism

Timeshare Resort Operations A Guide to Management Practice

Randall Upchurch and Conrad Lashley

“This is a well-written and definitive text regarding the Timeshare Industry. Timeshare Resort Operations is a wonderful resource and I am looking forward to its availability to use it for my new class in Timeshare Administration.”
— Joseph W. Holland, Professor, Department of Hospitality and Tourism, University of Wisconsin-Stout

”This textbook provides a comprehensive guide essential for the timeshare operator. It is a definitive work with relevant examples that will stand the test of time.”
— Tammie J. Kaufman, Ph.D., Assistant Professor, Rosen College of Hospitality Management, University of Central Florida

The growing presence of major hotel and resort operators has increased the professionalism of the sector, and thereby increased the demand for skilled and professional managers to understand this market as it forms an increasingly important segment of vacation business.

Timeshare Resort Operations provides a complete overview of timeshare development and operation models. Upchurch and Lashley take a comprehensive look at both the present and future of this growing segment of the hospitality industry, including its specialized approaches to marketing, human resources, service quality, finance, legal considerations and professional ethics.

Randall Upchurch holds the American Resort Development Association Professorship in Vacation Ownership, and is Chair of The Rosen College of Hospitality Management at the University of Central Florida, Orlando, Florida.

Conrad Lashley is Professor of Leisure Retailing, Centre for Leisure Retailing, Nottingham Trent University, Nottingham Business School, UK.

Cover......Page 1 Contents......Page 5 Preface......Page 7 Evolution of the Timeshare Industry......Page 11 Timeshare Resort Development and Financing......Page 35 Real Estate Development......Page 69 Timeshare Markets and Consumer Behavior......Page 99 Relationship Marketing, Selling, and Beyond......Page 135 Consumer Finance......Page 159 Managing Human Resources in Timeshare Operations......Page 181 Managing Service Quality in Timeshare......Page 207 Home Owners Associations and Stakeholder Management......Page 237 Business Ethics and Ethical Practice......Page 261 The Future of Timesharing: A Matter of Strategy......Page 285 References......Page 309 Index......Page 321