Thoughts on design

One of the seminal texts of graphic design, Paul Rand's __Thoughts on Design__ is now back in print for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer One Of The Seminal Texts Of Graphic Design, Paul Rand's Thoughts On Design Is Now Available For The First Time Since The 1970s. Writing At The Height Of His Career, Rand Articulated In His Slender Volume The Pioneering Vision That All Design Should Seamlessly Integrate Form And Function. This Facsimile Edition Preserves Rand's Original 1947 Essay With The Adjustments He Made To Its Text And Imagery For A Revised Printing In 1970, And Adds Only An Informative And Inspiring New Foreword By Design Luminary Michael Bierut. As Relevant Today As It Was When First Published, This Classic Treatise Is An Indispensable Addition To The Library Of Every Designer. The Beautiful And The Useful -- The Designer's Problem -- The Symbol In Advertising -- Versatility Of The Symbol -- The Role Of Humor -- Imagination And The Image -- Reader Participation -- Yesterday And Today -- Typographic Form And Expression. Paul Rand. Original Edition Published By Wittenborn Schultz, New York, 1947. Third Edition Published By Studio Vista, London, 1970. Includes Bibliographical References. "One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer." -- Publisher's description One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer. One of the most definitive and timeless books on design theory, by one of the greats of contemporary graphic designer, is back in print for the first time since the 1970s.