This Is Strategy: Make Better Plans

An essential guide to thinking strategically in a complex, ever-changing world. From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing , comes a groundbreaking guide to creating meaningful change in a complex world. Are you tired of quick fixes and short-term thinking? Do you want to make a lasting impact but feel stuck in outdated systems? This is Strategy is a modern classic – a must-read for anyone seeking to drive positive change, whether you're revolutionizing an industry, sparking a movement, or building a career. Godin challenges you to: - Identify your "smallest viable audience" and make remarkable work they can't ignore - Understand and influence the systems shaping our world - Prioritize long-term thinking over instant gratification - Make smart, purposeful choices that shape a better tomorrow With Godin's trademark clarity and insight, This...