The XYZ factor : the DoSomething.org guide to creating a culture of impact

What is the XYZ factor? The XYZ Factor isn’t a place or a company or an age. It’s a new kind of culture where innovation, accessibility, and transparency are the norm. It’s an environment created on the principles of the Millennial generation to foster intergenerational productivity in a new kind of office culture. An XYZ organization’s employees are challenged, engaged, and excited to produce. Simply put, XYZ companies have an "it" factor that helps them rise above the competition. Any company can become an XYZ company. This book is your blueprint. Each chapter is written by a DoSomething.org staff member. Their firsthand experience with DoSomething.org, an organization that helps young people make the world suck less, gives them exceptional insights into working magic in the corporate world. And with over 3 million members and more than 200 active campaigns, such as collecting clothes for teenagers in homeless shelters, helping older adults learn to use technology, and creating anti-bullying comics, DoSomething.org is a standout organization—not only for its message, but for the way it operates. When you open The XYZ Factor , you’re getting the recipe for the awesome sauce that has driven the success of the world’s largest organizations for young people and social change. This guidebook is your key to answering the questions your company has looming over its cubicles, such as: How do I create an office environment that fosters collaboration and creativity? How do I form the right partnerships that appeal to our brand and our audience? How do I authentically reach the Millennial generation? If you want to take your business or organization from okay to amazing, you need The XYZ Factor . "Make a bigger impact with a new approach to strategy, funding, engagement, and moreThe XYZ Factor describes how organizations can build social movements and create change, regardless of org type or size. Based on the model used by DoSomething.org, the book features impact stories, engagement models, and proven tactics from the field. Designed for organizations looking to make a bigger social impact, this helpful guide provides a fresh take on organizational culture, emphasizing creative thinking and the strategic use of data, brand, corporate partnerships, and strategic partners. Readers will find practical advice on zero-dollar marketing, user engagement, and acquisition, and candid discussion on program analysis and knowing when to give the green light.DoSomething.org spearheads national campaigns to help teens and young adults make an impact, without needing money, an adult, or a car. They make it easy for their member base of 2.5 million young people to make change around bullying, violence, the environment, and everything in between. The XYZ Factor describes the tools, techniques, and insights that make DoSomething.org so successful, helping nonprofits and for-profits alike rethink their impact strategy. Create an "impact culture" that affects big change Discover the secrets to engagement and effective impact strategy Learn the tricks that increase impact while reducing program costs Organizations around the world want to know the secrets to DoSomething's success. Is it the people, the strategy, the causes, the marketing, or something more ephemeral? This book divulges those secrets, straight from the source, in a practical way that empowers other organizations to follow suit. For anyone ready to see real change, The XYZ Factor can help make it happen"-- Sans aucune prétention, ce guide de DoSomething nous invite à mobiliser nos employés issus des générations X, Y ou Z par le biais d'une approche intéressante et sensée des problèmes rencontrés dans toutes les entreprises. Si l'ouvrage reflète le style enthousiaste de ces jeunes travailleurs, vous pouvez cependant profiter des avantages de l'environnement de travail progressiste et novateur qu'ils affectionnent sans être obligé d'adopter leurs styles. Il faut souligner que cet état d'esprit n'est pas limité par l'âge ; le 'facteur XYZ' relève davantage d'un état d'esprit philosophique apprécié et diffusé par des personnes de tous âges, comme le Pape François, 79 ans, la première dame des États-Unis, Michelle Obama, 51 ans, l'entrepreneur et auteur Seth Godin, 55 ans et l'ancien maire de New York, Michael Bloomberg, 73 ans. Le livre nous présente la culture XYZ par chapitre et rassemble les contributions des membres du personnel de l'organisation sans but lucratif DoSomething.org, présentées par son PDG Nancy Lublin et sa responsable de campagnes Alyssa Ruderman. Chaque chapitre se conclut par des questions que vous pouvez vous poser au sujet de votre entreprise. Les 'Tweetable Takeaways' (idées à twitter) proposent une version condensée de certains points à retenir. Bien que rédigés par différentes personnes, les chapitres sont homogènes et se caractérisent par leur style conversationnel enthousiaste et pétillant qui, tel la culture qu'il veut refléter, privilégie l'aspect humain plutôt que l'expertise. getAbstract recommande ce guide pratique accessible aux cadres, directeurs, entrepreneurs, professeurs ou étudiants en commerce et à quiconque souhaite acquérir des notions de base sur les comportements des collaborateurs véritablement engagés dans leur travail **What is the XYZ factor?**The XYZ Factor isn’t a place or a company or an age. It’s a new kind of culture where innovation, accessibility, and transparency are the norm. It’s an environment created on the principles of the Millennial generation to foster intergenerational productivity in a new kind of office culture. An XYZ organization’s employees are challenged, engaged, and excited to produce. Simply put, XYZ companies have an "it" factor that helps them rise above the competition.Any company can become an XYZ company. This book is your blueprint.Each chapter is written by a DoSomething.org staff member. Their firsthand experience with DoSomething.org, an organization that helps young people make the world suck less, gives them exceptional insights into working magic in the corporate world. And with over 3 million members and more than 200 active campaigns, such as collecting clothes for teenagers in homeless shelters, helping older adults learn to use technology, and creating anti-bullying comics, DoSomething.org is a standout organization—not only for its message, but for the way it operates.When you open __The XYZ Factor__, you’re getting the recipe for the awesome sauce that has driven the success of the world’s largest organizations for young people and social change. This guidebook is your key to answering the questions your company has looming over its cubicles, such as:How do I create an office environment that fosters collaboration and creativity?How do I form the right partnerships that appeal to our brand and our audience?How do I authentically reach the Millennial generation?If you want to take your business or organization from okay to amazing, you need __The XYZ Factor__. 本书由非营利机构DoSomething推出,内容朴实无华,助你了解XYZ一代的员工,教你如何正确应对企业的常见问题。本书虽洋溢着年轻一代的热血与激情,但读者并不需要效仿这种风格,也能够在工作中从他们的超前思想和创新思维中受益。事实上,XYZ心态并不受年龄的限制,它是一种人生心态,任何年龄的人都可以拥有和传递。例如,79岁的弗朗西斯教皇,51岁的美国第一夫人米歇尔·奥巴马,55岁的企业家、作家赛斯· 高丁,以及73岁的前纽约市市长迈克尔·布隆伯格,等等。在本书中,DoSomething的CEO南希·卢布林和营销经理阿里萨·鲁德曼为你解读XYZ文化。书中每一章的结尾都会提出一些问题,引导读者思考如何经营自己的公司,吸收浓缩的思想精华。尽管本书由不同作者分章编著,但内容却不失连贯统一,风格亦激昂洒脱。这种风格,映衬的是其背后视人性高于才能的文化。而这,也正是讲究创新和效率的XYZ一代的主要心态。getAbstract愿将这本可读性强的指南手册,推荐给公司高管、经理人、企业家、商科教授、学生以及所有想要了解员工工作态度的读者朋友。