راه درست: ۷ اصل حل مسئله از برادران وایت که می‌تواند کسب‌وکار شما را به اوج برساند

The Wright Brothers' historic first flight on December 17, 1903, changed the world in countless ways. This book tells their remarkable story and presents the basic problem-solving techniques that led to their success, showing how they can be applied to present-day business challenges.

"When Wilbur and Orville Wright executed the first successful manned flight on December 17th, 1903, they stunned the world. Man could fly! Where had these two brothers come from? The impact was astonishing. (Imagine if Neil Armstrong had landed on the moon in a craft he built himself and paid for with a part-time job!)

In ushering in the age of flight, the Wright brothers got past numerous obstacles the world’s other scientists hadn’t even begun to tackle. The Wright Way defines seven essential problem-solving principles the brothers used in accomplishing this enormous feat, and shows readers how to apply them to common business problems. The book presents practical, inspirational principles for achievement, including:

• Hammering out problems through constructive conflict

• Addressing the toughest issues — or "worst things" — first

• Achieving perfection through "inveterate tinkering"

• Pursuing useful knowledge through "forever learning"

The book gives business leaders and managers constructive tips they can use to tackle their most difficult — and rewarding — challenges and opportunities. A perfect combination of savvy management guidance and historical adventure story, The Wright Way shows readers how to make their business soar when others can’t even get off the ground."

CONTENTS......Page 6 PREFACE......Page 8 INTRODUCTION: Intrepid Souls......Page 20 1 THE EVENT OF THE CENTURY......Page 32 2 MASTERS OF THE PROBLEM......Page 46 3 FORGING: The Principle of Constructive Conflict......Page 60 4 TACKLE THE TYRANT: The Principle of Worst Things First......Page 80 5 FIDDLING: The Principle of Inveterate Tinkering......Page 96 6 MIND-WARPING: The Principle of Rigid Flexibility......Page 114 7 RELENTLESS PREPARATION: The Principle of Forever Learning......Page 132 8 MEASURE TWICE: The Principle of Methodical Meticulousness......Page 152 9 FORCE MULTIPLICATION: The Principle of Team Equity......Page 170 10 SOULS ON FIRE......Page 186 EPILOGUE: Lives of Consequence......Page 200 APPENDICES......Page 206 Chronology of Important Events......Page 207 Short Biographies of Aviation Pioneers and Experimenters......Page 209 Short Biographies of First Flight Witnesses......Page 213 Bibliography......Page 215 Glossary of Aviation Terms......Page 217 C......Page 220 I......Page 221 P......Page 222 V......Page 223 Y......Page 224 ABOUT THE AUTHOR......Page 225 The Wright brothers were an amazing team. Working part time, these two previously undistinguished bicycle dealers from Dayton, Ohio, solved a problem that had baffled, frustrated and defeated (sometimes fatally) some of the most well-educated, well-capitalized and well known scientific entrepreneurs of their and all prior time. The story of how and why they succeeded in creating and flying the first airplane is not only fascinating, but also rich in didactic value for parents, teachers and businesspeople. Author Mark Eppler does an admirable job of drawing you into the story of the Wright brothers. getAbstract.com relishes the problem-solving principles he defines, which are, at times, refreshingly unorthodox. He abstracts these principles well and phrases them clearly, but the best demonstration of the principles lies in his retelling of the Wright brothers' absorbing story. A very good book indeed An award-winning speaker, marketing specialist, and dedicated student of the Wright Brothers uses the experience of the famous first family of flight to create a plan for achieving success that is based on constructive conflict, addressing tough issues first, pursuing knowledge, and "inveterate tinkering." WHILE CONDUCTING research for this book, I came across a picture of an aviation pioneer, a barrel-chested man with a thick beard, standing on the top of a small shed at the summit of a hill. The Wright brothers changed the world. On the centennial anniversary of their first flight, The Wright Way presents the problem-solving principles that can take any business to new heights