The woman's advantage : 20 women entrepreneurs show you what it takes to grow your business

In "The Woman's Advantage," Mary Cantando does an excellent job detailing how women can grow their businesses in today's crazy marketplace. She clearly articulates key strategies that entrepreneurs must embrace for maximum success in the least possible time. The book's greatest strength can be found in the 20 stories of women entrepreneurs that illustrate each strategy. Their journeys to success are filled with golden nuggets of practical advice at the same time they're highly inspirational. The info on WBE (Women's Business Enterprise) Certification is also extremely useful. It goes far beyond the actual steps, into how to leverage the certification to acquire new customers and drive incremental growth with existing ones. Even though I've had my own company for nearly 20 years, I got a lot of new ideas I can use to take my own business to the next level. I don't say this often! In fact, right now I'm wondering why I didn't do some of these things 5 years ago. Buy this book if you want to grow your business dramatically or create a predictable revenue stream. Mary will cut your learning curve and give you the kick in the pants you need. She challenges you to step outside your comfort zone and learn new behaviors that can make this growth easier. Jill Konrath Author, "Selling to Big Companies"
Whether you already own a business or are planning to start one, The Woman’ s Advantage: 20 Women Entrepreneurs Show You What It Takes to Grow Your Business is the book for you. Author and leading women’ s business expert Mary Cantando shows you how to harness often-overlooked resources— certification, referrals, and mentorship— and achieve lasting rewards by learning the lessons of top women entrepreneurs.

The women featured, all owners of multimillion-dollar (and billion-dollar) companies, each started out small and grew their businesses through smart choices and by connecting with the right networks. Their hard-earned experiences offer a wealth of insights, including ideas on how to:

• Position your business for breakthroughs

• Differentiate your business from others in the same market niche

• Leverage certification to reach companies eager to do business with woman-owned enterprises

• Network to develop powerful alliances, partners, and mentors

• Enhance your business success by maintaining a positive attitude, remaining healthy, and managing stress

Although millions of women own businesses, fewer than 5 percent generate more than $1 million in annual revenue. The Woman’ s Advantage is THE comprehensive resource to both teach and inspire you to grow your business.

Shows you how to harness often over-looked resources, and achieve lasting rewards by learning the lessons of top women entrepreneurs