The Web writer's guide : [tips & tools

Drawing on the advice of experts in the field, The Web Writer's Guide serves as the ideal sourcebook for tips and ideas for freelance and staff writers of online content. This book provides writers of all levels with the information they need in an accessible, easy-to-use fashion. To the many deadline- and project-conscious writers out there who need to further adapt to the dynamics of digital media, this easy-to-use, comprehensive guide serves as a remarkable guidepost. Featuring interviews with Web writers and developers, this guide will offer writers the benefit of many years' combined field experience as well as a sense of how the content factors into various online publications. The Web Writer's Guide toolkit includes twenty-four checklists, worksheets, and forms that aid online writers to submit complete, concise, and clean copy. The checklists are also useful career path tools. For those new to online writing, the Quick Start section of the book is organized to help you produce quality copy quickly and professionally, for the first time and thereafter. \* Expert tips for novice writers and writers experienced primarily in print \* Covers topics such as writing content for corporate and e-commerce sites, e-mail newsletters, press releases, and e-zines \* Includes a Web writer's glossary to defining online content and Internet terms

The Web Writer's Guide features:

• Expert tips for novice writers and writers experienced primarily in print.
• Covers topics such as writing content for corporate and e-commerce sites, e-mail newsletters, press releases, and e-zines.
• Includes a Web writer s glossary for online content and Internet terms.

Drawing on the advice of experts in the field, The Web Writer's Guide serves as the ideal sourcebook for information and ideas for freelance and staff writers of online content. This book provides writers of all levels with the information they need in an accessible, easy-to-use fashion. To the many deadline- and project-conscious writers who need to further adapt to the dynamics of digital media, this comprehensive resource serves as a remarkable guidepost.

Featuring interviews with Web writers and developers, this guide will offer writers the benefit of many years combined field experience as well as a sense of how the content factors into various online publications.

The Web Writer's Guide toolkit includes twenty-four checklists, worksheets, and forms that aid online writers to submit complete, concise, and clean copy. The checklists are also useful career path tools. For those new to online writing, the Quick Start section of the book is organized to help you produce quality copy quickly and professionally, for the first time and thereafter.

Darlene Maciuba-Koppel is an experienced freelance print and online writer. She has created training materials for such clients as AT&T and numerous pharmaceutical companies, including Web-based training, methods and procedures, and job aids.

Drawing on the advice of experts in the field, The Web Writer's Guide serves as the ideal sourcebook for tips and ideas for freelance and staff writers of online content. This book provides writers of all levels with the information they need in an accessible, easy-to-use fashion. To the many deadline- and project-conscious writers out there who need to further adapt to the dynamics of digital media, this easy-to-use, comprehensive guide serves as a remarkable guidepost. Featuring interviews with Web writers and developers, this guide will offer writers the benefit of many years' combined field experience as well as a sense of how the content factors into various online publications. The Web Writer's Guide toolkit includes twenty-four checklists, worksheets, and forms that aid online writers to submit complete, concise, and clean copy. The checklists are also useful career path tools. For those new to online writing, the Quick Start section of the book is organized to help you produce quality copy quickly and professionally, for the first time and thereafter. --back cover Counter Quick Start Section Web World Statistics Differences in the Web World Web Site Principles Usability Web Content Accessibility Guidelines Navigation Cues Getting Ready to Write A Primer on Using Search Engines Writing Content for the Web Online writing principles Personality Humor You Stickiness User-Generated Content Active voice Total Package Credibility Date documents Joltage Titles Subheadings Leads Links Lists Long Documents Microcontent Content Checklist Newspaper Style Nielsen’s (3 Step) Guidelines for writing for the Web Wordiness Editing Your Online Writing E-zines E-Mail Newsletters Finding Online Writing Jobs Marketing and Promoting Yourself as an Online Writer Corporate Communication (Internets, Extranets, Intranets) E-Commerce on the Web Copyright in the Web World Contracts and Electronic Rights Online News Appendix Online Learning E-Books Glossary Index This guide is designed to help beginning writers as well as those experienced primarily in print to produce high quality online content. Introductory chapters discuss the stages of the writing process from research to final editing. Other topics include conducting research on the Web, style guidelines, finding online writing opportunities, and career promotion strategies. Coverage extends to copyright and contract issues. Annotation copyrighted by Book News, Inc., Portland, OR The purpose of the Quick-Start Section and Online Writing Process Roadmap in this chapter is to give you a brief overview of online writing.