مارشال مک‌لوهان مجازی

Marshall McLuhan was a satirist and prophetic poet who explored subjects from the occult and the esoteric to everyday popular culture and the emerging digital revolution. Written in an accessible, engaging manner, The Virtual Marshall McLuhan sheds new light on McLuhan's goals and the background to his influential writings. Contents Preface Acknowledgments Prelude: McLuhan's Basic Probes and Perceptions Introduction: Who/What Is Marshall McLuhan? 1 The Techno-Prophet as Poet and Trickster 2 McLuhan the Correspondent: His Writings as Probes, Percepts, and Affects 3 From the Trivium to the Tetrad: Media as Artefact and Language 4 The Professor and the Publicist: Tom Wolfe, the Firehouse Boys, and Marshall 5 McLuhanesque Ambivalence: Power and Cultural Production 6 McLuhan and the Cults: Gnosticism, Hermeticism, and Modernism 7 McLuhan as Prepostmodernist and Forerunner of French Theory 8 McLuhan as Trickster: The Poetry of Cliché 9 McLuhan, Joyce, and the Evolution of Cyberculture 10 Joyce, Light, and the Road to Digiculture 11 McLuhan as Modern Satirist 12 Conclusion: Rehabilitating the Arts and the Artist APPENDIX A: Biographical Notes and The Medium Is the Rear View Mirror APPENDIX B: Edmund Carpenter, "That Not-So-Silent Sea" Notes Bibliograpy Index A B C D E F G H I J K L M N O P R S T V W Y Z Donald Theall explores and explains the significance of the emergence of McLuhan as an important figure in North America in the development of an understanding of culture, communication, and technology. He reveals important information about McLuhan and his relationships with his earliest collaborator and life-long friend, anthropologist Edmund Carpenter, as well as with Theall himself, McLuhan's first doctoral student. McLuhan emerges as a complex human being, at once attractive, witty, egotistic, and exasperating. Theall examines McLuhan's many roles - proponent of a poetic method; pop guru adopted by Tom Wolfe, Woody Allen and others; North American precursor of French theory (Baudrillard, Barthes, Derrida, Deleuze); artist; and shaman. Complex and intellectual, neither uncritical adulation nor demonization, The Virtual Marshall McLuhan does justice to a unique figure caught in a struggle between tradition and modernity, between faith and anarchy. "Marshall McLuhan explored everything from popular culture to the occult to the emerging digital revolution. In the Virtual Marshall McLuhan Donald Theall discusses the influences that shaped McLuhan's ideas and examines McLuhan's roles as artist, pop guru, shaman, and scholar. Theall, McLuhan's first doctoral student, provides new information about their relationship creating a picture of McLuhan as a complex human being, at one attractive, witty, egotistic, and exasperating."--Résumé de l'éditeur "Marshall McLuhan explored everything from popular culture to the occult to the emerging digital revolution. In the Virtual Marshall McLuhan Donald Theall discusses the influences that shaped McLuhan's ideas and examines McLuhan's roles as artist, pop guru, shaman, and scholar. Theall, McLuhan's first doctoral student, provides new information about their relationship creating a picture of McLuhan as a complex human being, at one attractive, witty, egotistic, and exasperating."--Jacket