The Very Good Marketing Guide : How to Grow Your Business on a Budget

Grow your business faster with this revolutionary marketing framework Do you want to stop wasting time and money on marketing that doesn’t get results? The Very Good Marketing Guide explains exactly where to spend your next marketing dollar and where to focus your attention ― so your marketing will make a real difference in growing your business and profits. In this book, marketing expert Amy Miocevich shares a simple but genius 5-step model for marketing your small business. She reveals crucial insights into why marketing fails, including common mistakes and marketing myths, and shows you how to assess where and why your marketing is most effective. With The Very Good Marketing Guide , you’ll create targeted solutions for turning strangers into customers ― and customers into superfans of your business and brand. Whether you’re a manager, a small business owner, or an entrepreneur, you’ll learn how to: Understand and use your marketing data more effectively Improve conversion rates at every touch point Nurture your most valuable customer and client relationships Make sure your website and social media are doing what they should Create a marketing strategy that’s uniquely suited to your business’s needs With a clear and practical framework, real-life examples, and timeless principles you can apply, this is the ultimate practical guide for marketing success. The Very Good Marketing Guide will help you to direct your energy where it gets the best results ... which ultimately means you can get back to doing what your business does best! Cover Title page Copyright Table of contents About the Author Why I wrote this book Introduction Coffee crunch Going viral Out of office Technicians vs Visionaries The system for success Part I There’s a problem ONE Your marketing plan is failing and taking your profits with it The promised land Top ten myths about SME marketing TWO The Very Good Marketing Framework The five Cs of Very Good Marketing The Very Good Marketing Model The journey How strong is your marketing? The Very Simple Principle THREE Beat your marketing bottleneck The marketing promise Julia’s bottleneck Beating your marketing bottleneck Introducing the bottleneck quiz The ticket to arriving at your goals FAQ: Everything you might be wondering about The Very Good Marketing Framework PART II Beating your bottlenecks FOUR How to turn a stranger into a visitor Marketing gone cold The art of attraction Channel: How do I get in front of the right people? What is a marketing channel? Eliminating the scattergun approach Bullseye So how do you choose just one marketing channel? Messages and channels Creating your marketing message The Customer is the hero, not you Getting the message right Actions: What are my next steps? Action plan example Did it work? Why growth stops FIVE How to turn a visitor into a lead The price of a website is confusing Websites use up a lot of your marketing budget Your website and marketing channel don’t match Building a website is more than just design Website technology is complicated Your website tries to talk to everyone Website data is never tracked or used Someone will always have a better-looking website Linda’s bottleneck The 7 essential Ss for a high-performing website Why people stop marketing here SIX How toturn a lead into a customer The 6 fundamentals of converting Leads into Customers Overselling and underselling Creating and delivering a sales process SEVEN How to turn a customer into a fan The growth dilemma Net promoter score Setting the bar Defining the bar Raising the bar The mindset needed to create lifetime Fans EIGHT How to turn a fan into jam The mindset you need to engage raving Fans The 3 Jam Rs Bringing itall together Index EULA.