The Unofficial Guide to Marketing Your Small Business (Unofficial Guides)

From the author of the successful The Unofficial Guide to Marketing Your Small Business, this handy guide provides detailed information on low-budget, high-impact marketing techniques that produce near-immediate results. Small businesses need a quick return on their marketing investments, and this book shows the best ways to achieve it. Small business expert Marcia Layton Turner puts her wealth of business knowledge to work for business owners who need results now. The Unofficial Guide to Marketing Your Small Business provides comprehensive, straightforward coverage of everything small and large businesses need to know about the vital basics of effective marketing. Marcia Layton Turner (Rochester, NY) is the founder of her own marketing consulting firm and a small business expert who has been profiled or quoted in such publications as Money, Entrepreneur, and USA Weekend. She is also the author of The Unofficial Guide to Starting a Small Business (0-7645-7285-7), from Wiley.

the Inside Scoop... For When You Want More Than The Official Line!

whether You Own An Upscale Boutique Or A Plumbing Company, A Design Studio Or A Dog Walking Service, A Wholesale Business Or A Homey Cafe, Marketing Is Critical To Your Success. This Guide Helps You Create A Cost-effective, Targeted Marketing Plan With A Consistent Image And Message To Build Your Customer Base And Your Business. It Covers Traditional Print And Broadcast Advertising, But Since Most Small Businesses Can't Afford Spots In The Super Bowl, It Turns You On To Practical Alternatives Ranging From Online Marketing To On-site Marketing, And From Stuffers To Telemarketing To Sales Promotions. This Guide Helps You Determine How To Get Maximum Marketing Impact For Minimum Marketing Dollars With:

• vital Information On Defining Your Target Market And Knowing Your Customers

• money-saving Techniques, Including Capitalizing On Public Relations And Networking Opportunities

• time-saving Tips For Delegating Selected Marketing Projects

• the Latest Trends In Branding And In Online Marketing, Including Using E-zines, Blogs, And Podcasts

• handy Checklists And Charts To Help You Implement And Evaluate Various Marketing Tactics