The Unauthorized Guide To Doing Business the Jamie Oliver Way : 10 Secrets of the Irrepressible One-Man Brand

Love him or loathe him, Jamie Oliver is one of the best-known and richest celebrity chefs in the world. But there is more to the man than his linguine. He towers over a business empire that comprises restaurants, shops, cookware, food, magazines, books, DVDs and television production. So how does he maintain his brand name and values across such diverse interests? The Unauthorized Guide to Doing Business the Jamie Oliver Way draws out the universal lessons from Jamie Oliver’s remarkable success and identifies 10 secret strategies for business growth and branding that can be applied to any business or career: Be yourself, but more so Extend the brand Build on what you’re good at Remember the social dimension Become the face of a supermarket Deal with adversity Go international Protect the brand Be controversial Be bold Want to be the best? The secrets of phenomenal success are in your hands. Check out the other Unauthorized Guides in this series: Richard Branson ; Duncan Bannatyne ; Alan Sugar ; Bill Gates ; and Philip Green . The Unauthorized Guide To Doing Business the Jamie Oliver Way......Page 3 CONTENTS......Page 5 The Life and Times of Jamie Oliver......Page 7 One: Be Yourself, But More So......Page 29 Two: Extend the Brand......Page 47 Three: Build on What You’re Good At......Page 65 Four: Remember the Social Dimension......Page 81 Five: Become the Face of a Supermarket......Page 101 Six: Deal with Adversity......Page 117 Seven: Go International......Page 133 Eight: Protect the Brand......Page 149 Nine: Be Controversial......Page 165 Ten: Be Bold......Page 183 How to Do Business the Jamie Oliver Way......Page 197 Last Word: Towards a Sustainable Future......Page 204 Notes......Page 207 Index......Page 211 'Business the Jamie Oliver Way' draws out the universal lessons from Oliver's remarkable success and identifies his 10 secret strategies to business growth and branding that can be applied to any business or career