The Ultimate Small Business Marketing Toolkit: All the Tips, Forms, and Strategies You'll Ever Need!

The Ultimate Small Business Marketing Toolkit provides the hands-on guidance you need to implement an integrated sales and marketing program quickly and with minimum cost. Arming readers with dozens of tools and step-by-step instructions, it outlines proven strategies for reaching more customers, organizing the business, and maximizing revenue.

Low- and no-cost tools that win customer loyalty

Whether you're setting up shop or already have your business off the ground, you need proven marketing strategies that get new customers in the door and keep them coming back. The Ultimate Small Business Marketing Toolkit gives you the resources to do just that, with a wide variety of cost-effective marketing techniques you can use to turn your business vision into reality.

Packed with dozens of worksheets, real-life examples, and step-by-step instructions, this all-in-one resource guides you through eight easy-to-follow marketing milestones. Armed with the tools in this book and on the CD-ROM, you'll be ready to

• Develop targeted customer profiles using affordable market research techniques
• Get inside the heads of customers and learn what makes them tick
• Navigate your marketplace and turn obstacles into opportunities
• Establish winning partnerships that support your company's growth
• Sell your brand to the world using brochures, Web sites, direct mail, and advertising

“Pushes your bottom line to a breakthrough level of success.”-Peter R. Russo, Director, Entrepreneurship Programs, Boston University School of Management

Beth Goldstein, founder of Marketing Edge Consulting Group, LLC, has more than 20 years' experience in sales and marketing. She works one-on-one with clients across the globe and teaches at Boston University's School of Management. Visit her Web site at m-edge.com.

Introduction and overview Milestone one: How well do you know yourself and your customers? Are you ready? business vision & the entrepreneur Developing a customer profile Determining customer lifetime value Milestone two: Research on an entrepreneur's budget Turning data into knowledge Primary research: surveys get you to the source Improving the reliability of your data Milestone three: Looking outward then in Secondary research: what's happening in your world? Everybody's got options: competition, substitutes & inertia What are you really good at doing? Milestone four: seize the opportunities Identifying partnership strategies Breaking new ground Milestone five: pick your tools: the marketing mix Building a brand: perception is reality Marketing in action The power of the web Milestone six: Why entrepreneurs must know how to sell Personal selling skills Networking Elevator pitches Milestone seven: Relationship management The sales process: tips and strategies for success Managing your sales cycle Milestone eight: Turning your business vision into reality Laying a foundation: your marketing plan Passion as a strategy Conclusion: execute, execute, execute About the author. Low- and no-cost tools that win customer loyalty Whether you're setting up shop or already have your business off the ground, you need proven marketing strategies that get new customers in the door and keep them coming back. The Ultimate Small Business Marketing Toolkit gives you the resources to do just that, with a wide variety of cost-effective marketing techniques you can use to turn your business vision into reality. Packed with dozens of worksheets, real-life examples, and step-by-step instructions, this all-in-one resource guides you through eight easy-to-follow marketing milestones. Armed with the tools in this book and on the CD-ROM, you'll be ready to Develop targeted customer profiles using affordable market research techniques Get inside the heads of customers and learn what makes them tick Navigate your marketplace and turn obstacles into opportunities Establish winning partnerships that support your company's growth Sell your brand to the world using brochures, Web sites, direct mail, and advertising “Pushes your bottom line to a breakthrough level of success.”-Peter R. Russo, Director, Entrepreneurship Programs, Boston University School of Management Whether you're setting up shop or already have your business off the ground, you need proven marketing strategies that get new customers to come to you and keep them coming back. This book/CD-ROM set provides a variety of cost-effective marketing techniques you can use to turn your business vision into reality. Includes customizable worksheets, real-life examples, step-by-step examples, and more A sales and marketing resource that gives entrepreneurs an edge in their business. It gives guidance you need to implement an integrated sales and marketing program quickly and with minimum cost. With dozens of tools and step-by-step instructions, it outlines strategies for reaching more customers, organizing the business, and maximizing revenue.