ابزارهای بازاریابی نهایی: تبلیغاتی که مشتریان را جذب می‌کند، بروشورهایی که سر و صدا ایجاد می‌کند، وب‌سایت‌هایی که شگفت‌انگیز هستند

There are 22.9 million entrepreneurs in the U.S. In addition, 550,000 people start new businesses every year - and all of them will need marketing materials. This book is the most up-to-date and affordable book on how to create small business marketing materials, including: logos that attract attention; newsletters that generate business; and sound bytes that customers remember. Filled with sample brochures, ads and press releases, this book shows every reader how to promote a new business or remarket an old one. The Ultimate Marketing Toolkit is the only resource you need to create small business marketing materials. Marketing can make or break your business. A well-crafted brochure or clever tagline can make you stand out from your competitors. However, you don't need to spend lots of money to have professional looking promotional pieces. The Ultimate Marketing Toolkit is the only resource you need to create small business marketing materials. Coverage includes:Logos that get attentionNewsletters that generate businessSound bites that customers remember Filled with sample brochures, ads, and press releases, The Ultimate Marketing Toolkit shows you how to promote a new business or remarket an old one.Paula Peters is a full-time writer and entrepreneur with almost a decade of experience writing technical and marketing pieces for a variety of Fortune 500 clients. Ms. Peters also teaches at the University of Missouri at Kansas City, as well as doing professional-level seminars in marketing writing that are attended by hundreds of business owners and executives throughout the Midwest. From e-mail to YouTube, Facebook to webvertisingùthe tools of marketing have never changed so quickly. Now marketing professionals can ensure their business has the best marketing plan, supported by the most cutting-edge techniques. This book gives marketers what they need to make their businesses thrive. In simple, nontechnical language, Paula Peters shows professionals how to use marketing tools like:Blogs and bloggingPay-per-click advertisingSearch engine optimizationE-mail offersE-newslettersFilled with samples and resource lists, this book is the only book a marketing professional will ever need. The thirty-second sound bite The unique logo The tag line The business card The letterhead The bio The introductory letter The postcard The press release The ad The brochure The web site The newsletter When to hire a professional Samples. Ads that attract customers, brochures that create buzz, web sites that wow