The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark.

More than 5 million businesses have profited from this unique step-by-step marketing system. ''The Ultimate Marketing Plan, 3rd Edition'' shows readers how to put together the most promotable message possible for any product or service. Filled with practical, no-nonsense ideas that help readers position their product, build buzz and make money, this updated edition includes expanded coverage on Internet marketing. Cover......Page 1 Book Title......Page 3 Copyright......Page 6 Contents......Page 7 How to Get Maximum Value from This Book......Page 8 Preface......Page 10 Step 1: Putting Together the Right Message......Page 13 Step 2: Presenting Your Message......Page 33 Step 3: Picking the Right Targets......Page 45 Step 4: Proving Your Case......Page 56 Step 5: Putting Your Best Foot Forward......Page 85 Step 6: Getting Free Advertising......Page 97 Step 7: Malibuism—Becoming Hot......Page 113 Step 8: “Poor Boy” Marketing Strategies......Page 125 Step 9: Maximizing Total Customer Value......Page 142 Step 10: Fueling Word-of-Mouth Advertising......Page 156 Step 11: Creating Short-Term Sales Surges......Page 161 Step 12: New Marketing Technologies......Page 171 Step 13: How to Make the Internet Work for You by Corey Rudl, Internet Marketing Center......Page 185 Step 14: Avoid Employee Sabotage: Getting Employees on the Same Page......Page 197 Step 15: Hiring and Firing the Experts......Page 201 How to Get More Information from the Author......Page 206 Resource Directory......Page 212 Ultimate Marketing Plan Think-Sheets......Page 222 Index......Page 238 9781593374969 Cover 1 Book Title 3 Copyright 6 Contents 7 How to Get Maximum Value from This Book 8 Preface 10 Step 1: Putting Together the Right Message 13 Step 2: Presenting Your Message 33 Step 3: Picking the Right Targets 45 Step 4: Proving Your Case 56 Step 5: Putting Your Best Foot Forward 85 Step 6: Getting Free Advertising 97 Step 7: Malibuism—Becoming Hot 113 Step 8: “Poor Boy” Marketing Strategies 125 Step 9: Maximizing Total Customer Value 142 Step 10: Fueling Word-of-Mouth Advertising 156 Step 11: Creating Short-Term Sales Surges 161 Step 12: New Marketing Technologies 171 Step 13: How to Make the Internet Work for You by Corey Rudl, Internet Marketing Center 185 Step 14: Avoid Employee Sabotage: Getting Employees on the Same Page 197 Step 15: Hiring and Firing the Experts 201 How to Get More Information from the Author 206 Resource Directory 212 Ultimate Marketing Plan Think-Sheets 222 Index 238 #,Publisher:,Adams,Media,#,Number,Of,Pages:,240,#,Publication,Date:,2006-04-19,#,ISBN-10,/,ASIN:,1593374968 #,Publisher:,Adams Media,# Number Of Pages:,240,# Publication Date:,2006-04-19,# ISBN-10 / ASIN:,1593374968

the Ultimate Marketing Plan, 3rd Edition Is All You Need To Find Your Unique Selling Proposition And Deliver It To The Right Prospects. You, Too, Can Benefit From The Easy Step-by-step System That Has Already Helped More Than 5 Million Business Owners!

this Guide Shows You How To Put Together The Most Promotable Message Possible For Any Product Or Service Including:

getting Free Advertising

fueling Word-of-mouth

communicating Effectively

Filled With Practical, No-nonsense Ideas That Will Help You Position Your Product, Build Buzz, And Make Money, This Updated Edition Also Includes Expanded Coverage On Internet Marketing.

author Biography:
dan S. Kennedy Has Been Writing Sales Letters For Over Twenty Years For Both Large And Small Businesses. He Is A Popular Speaker On Marketing And Sales Issues. His Popular Newsletter, the No B.s. Marketing Letter, Reaches Thousands Of People In The U.s. And Canada While His Web Site (www.dankennedy.com) Receives Over 100,000 Dedicated Visitors A Month.

Contents How to get maximum value from this book Preface Step 1. Putting together the right message Step 2. Presenting your message Step 3. Picking the right targets Step 4. Proving your case Step 5. Putting your best foot forward Step 6. Getting free advertising Step 7. Malibuismbecoming hot Step 8 Poor boy marketing strategies Step 9. Maximizing total customer value Step 10. Fueling word-oof-mouth advertising Step 11. Creating short-term sales surges Step 12. New marketing technologies Step 13. How to make the internet work for you / By Corey Rudl, Internet Marketing Center Step 14. Avoid employee sabotage : getting employees on the same page Step 15. Hiring and firing the experts How to get more information from the author? Resource directory. More than 5 million businesses have profited from this unique step-by-step marketing system. The Ultimate Marketing Plan, 3rd Edition shows you how to put together the most promotable message possible for any product or service. Filled with practical, no-nonsense ideas that help you position your product, build buzz and make money, this updated edition includes expanded coverage on Internet marketing.