The ultimate book of business creativity : 50 great thinking tools for transforming your business

You might want to read every book, hire every consultant and attend every conference. But you know you can't. So how else can you harness all these great ideas and put then to work in your business? The Ultimate Book of Business Creativity brings together for the first time all the most valuable tools for generating breakthrough ideas - free from consultant's hype. From brainstorming and brainwriting to Mind Mapping and story-boarding, every page of The Ultimate Book of Business Creativity will inspire you to think about your business in a radically different way. "The Ultimate Book of Business Creativity brings together tools for generating breakthrough ideas - free from consultants' hype. Ros Jay gives a concise and practical overview of each and explains exactly how they can be used in different business contexts, and how you and your business will benefit from them. From brainstorming and telecottaging to transactional analysis and NLP, every page of The Ultimate Book of Business Creativity will inspire you to think about your business in a radically different way."--BOOK JACKET Managers may want to read every book, hire every consultant and attend every conference. Unfortunately, this is physically impossible, so this text brings together a range of useful tools for generating ideas - free from consultants' hype - from brainstorming to story-boarding. The 7 x 7 technique begins with a large numbers of ideas, each jotted down on a slip of paper.