The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media (Studies in New Media)

The Twenty-first-century Media Industry Is Well Worth Reading Not Only For Its Broad Scope But Also For The Timeliness Of The Chapters. Readers Will Come Away With A Clear Conceptual Map Of The Changing Media Landscape As Well As A Detailed Understanding Of The Challenges Of The Years Ahead In Forging A New Business Model, Or Set Of Business Models, For Media Operating In The Digital Age.--john V. Pavlik, Rutgers University The Twenty-first-century Media Industry Provides An Intriguing Examination Into The Role That New Media Technologies Are Having On The Traditional Media Industry From A Media Management Perspective. Consumers' Behaviors And Expectations Are Being Shaped By New Media Technologies. They Now Expect Information On Demand And On The Go As Well As At Their Fingertips Via The Internet. In Order To Stay Relevant And Competitive, Traditional Media Managers And Practitioners Are Developing New Business Models And New Business Philosophies. The Volume Contributors Explore The Business Strategies Being Implemented By Some Media Industries, Such As Newspapers, Mobile Phones, Cinema, Broadcasting, And The Recording Industry, Which Are Struggling Not Only To Remain Competitive And Profitable But Simply To Survive. The Twenty-first-century Media Industry Will Be A Valuable Resource For Those Scholars Interested In The Emerging Role Of New Media Technologies And The New Media Industry As It Evolves In The Twenty-first Century--jacket. Change: Technology, Economic Implications, And Consumer Behaviors. New Media: New Technology, New Ideas Or New Headaches / Suzy Smith And John Allen Hendricks -- Media Management: The Changing Media Industry And Adaptability / Mary Jackson Pitts And Lily Zeng -- Dvrs And The Empowered Audience: A Transformative New Media Technology Takes Off / James R. Walker And Robert Bellamy -- The Obstinate Audience Revisited: The Decline Of Network Advertising / Douglas A. Ferguson -- Going Viral: Mass Media Meets Innovation / Joan Van Tassel -- Implications Of New Media Technologies. The First Domino: The Recorded Music Industry And New Technology / Robert Bellamy And Robert Gross -- Changes And Challenges In The Print Industry: The New Landscape Of The Print Media / Steven Phipps -- Challenges And Opportunities, New Models, And The Emergence Of The Next Newsroom / Jen Mcclure -- Broadcast And Cable On The Third Screen: Moving Television Content To Mobile Devices / Jennifer Meadows -- How To Reach The Masses: Broadcasters' Uses Of The Internet And Cell Phones / Maria Williams-hawkins -- Making Money With Mobile / Maria Williams-hawkins -- Cinema In The Age Of Rwx Culture / Alexander Cohen -- Local Market Radio: Programming And Operations In A New Media World / Tony R. Demars. Edited By John Allen Hendricks. Includes Bibliographical References And Index. Change: technology, economic implications, and consumer behaviors. New media: new technology, new ideas or new headaches / Suzy Smith and John Allen Hendricks -- Media management: the changing media industry and adaptability / Mary Jackson Pitts and Lily Zeng -- DVRs and the empowered audience: a transformative new media technology takes off / James R. Walker and Robert Bellamy -- The obstinate audience revisited: the decline of network advertising / Douglas A. Ferguson -- Going viral: mass media meets innovation / Joan Van Tassel -- Implications of new media technologies. The first domino: the recorded music industry and new technology / Robert Bellamy and Robert Gross -- Changes and challenges in the print industry: the new landscape of the print media / Steven Phipps -- Challenges and opportunities, new models, and the emergence of the next newsroom / Jennifer McClure -- Broadcast and cable on the third screen: moving television content to mobile devices / Jennifer Meadows -- How to reach the masses: broadcasters' uses of the Internet and cell phones / Maria Williams-Hawkins -- Making money with mobile / Maria Williams-Hawkins -- Cinema in the age of RWX culture / Alexander Cohen -- Local market radio: programming and operations in a new media world / Tony R. DeMars The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new media technologies. They now expect information on-demand and on-the-go as well as at their finger-tips via the Internet. In order to stay relevant, traditional media managers and practitioners are adapting to these consumer demands and expectations by developing new business models and new business philosophies to stay competitive. The contributors to this volume explore the business strategies being implemented by some media industries such as newspapers and the recording industry who are struggling to not only remain competitive and profitable, but also to survive. The Twenty-First-Century Media Industry provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century. Contents......Page 8 Figures and Tables......Page 10 Foreword......Page 12 Acknowledgments......Page 14 Part I. CHANGE: TECHNOLOGY,ECONOMIC IMPLICATIONS,AND CONSUMER BEHAVIORS......Page 16 Ch01. New Media......Page 18 Ch02. Media Management......Page 38 Ch03. DVRs and the Empowered Audience......Page 56 Ch04. The Obstinate Audience Revisited......Page 76 Ch05. Going Viral......Page 96 Part II. IMPLICATIONS OF NEWMEDIA TECHNOLOGIES......Page 122 Ch06. The First Domino......Page 124 Ch07. Changes and Challengesin the Print Industry......Page 148 Ch08. Challenges and Opportunities,New Models, and the Emergenceof the Next Newsroom......Page 164 Ch09. Broadcast and Cableon the Third Screen......Page 188 Ch10. How to Reach the Masses......Page 206 Ch11. Making Money with Mobile......Page 234 Ch12. Cinema in theAge of RWX Culture......Page 250 Ch13. Local Market Radio......Page 266 Bibliography......Page 284 Index......Page 294 About the Editor......Page 304 About the Contributors......Page 306