The Truth!: What if everything you've ever learned about marketing your business was wrong?

What AAuthor want to do in this book is teach you a system for marketing your business to a point where it becomes instantly obvious to your prospects that they would be an idiot to do business with anyone other than you at anytime, anywhere or at any price. I want to show you how to leverage what you're already doing and how you can see massive results for your business. Just by changing the way you do all of your marketing and advertising. And I'm not talking about radical changes. Just simple, common sense changes that enable you to exponentially leverage your marketing's results. And I'm going to share with you EXACTLY how you can accomplish amazing results with your marketing and in the process, dominate your entire industry. In this short but powerful book, I'm going to teach you how to achieve massive leverage with your marketing, meaning simply that you’ll make more money for the same time, the same money, and the same effort you're expending right now. Why will this enable you to dominate your local market? Simple... most businesses simply don't know how to do this. They don't understand the tremendous untapped potential that lies within their marketing. Most businesses today spend money on marketing and advertising... and then decide that whatever results they get from that marketing is probably about as good as it's going to get. They realize that their results can fluctuate up and down, but they never imagine that the true results they can achieve. I'm here to tell you point blank that nothing could be further from the truth. The marketing system I'm going to teach you in this book is based on unchanging principles of human nature that dictate that people always want to make the best buying decision possible, and therefore marketing's job -- your job -- is not to yak incessantly about how great you are or how low your prices are. Your job is to position your prospective buyer's so they have total control over the decision-making process based on them having enough quantity and quality of information to determine that they're receiving the most value for the price they pay. The system I'm going to teach you while not new in the global side of things, will truly be a breakthrough for your marketing and advertising, yet it's simple and easy to understand. There are thousands of successes to prove that this works literally every time it's implemented properly, regardless of what business or industry you're in. I'm going to introduce you to some very common-sense principles of marketing that you'll be able to instantly validate and embrace principles that will give you a clear vision of what your marketing is supposed to look like and, just as importantly, what it's not supposed to look like. I want to show you the fundamental formulas and strategies to not only make your marketing work better but to enable you to create what we call "competition-crushing" marketing. I want you to see how powerful all of this is allow you to comprehend what the possibilities are for your business and what a significant advantage you'll hold over your competitors when you implement it. About John Mulry ..................................................................................... 11 Introduction ............................................................................................... 15 What if everything you’ve ever learned was wrong? .......................... 19 It’s Not Your Fault..................................................................................... 29 An equation that generates leads at will................................................ 38 This changes everything........................................................................... 45 How to dominate your marketplace....................................................... 50 Step 1: Interrupt......................................................................................... 58 Step 2: Engage............................................................................................ 61 Step 3: Educate........................................................................................... 63 Step 4: Offer................................................................................................ 67 How do you stack up against the marketing equation? ...................... 70 Proof this equation works ........................................................................ 72 The real key to success in marketing ...................................................... 79 How to start implementing this into your business tomorrow .......... 82 How to identify your target market........................................................ 83 Strengthening your marketing message ................................................ 96 How to generate more leads with less effort....................................... 104 Creating marketing materials that get results. Period. ..................... 116 Crafting powerful offers that compel action ...................................... 125 Writing headlines that demand attention............................................ 134 Final thoughts .......................................................................................... 144 Why do top performers use coaches..................................................... 146 A special invitation from John............................................................... 151 Also from the author .............................................................................. 153