The trust edge : how top leaders gain faster results, deeper relationships, and a stronger bottom line

In The Trust Edge , David Horsager reveals the foundation of genuine success—trust. Based on research but made practical for today’s leader, The Trust Edge shows that trust is quantifiable and brings dramatic results to businesses and leaders. In this book, Horsager teaches readers how to build the 8 Pillars of Trust: 1. Clarity: People trust the clear and mistrust the ambiguous. 2. Compassion: People put faith in those who care beyond themselves. 3. Character: People notice those who do what is right over what is easy. 4. Competency: People have confidence in those who stay fresh, relevant, and capable. 5. Commitment: People believe in those who stand through adversity. 6. Connection: People want to follow, buy from, and be around friends. 7. Contribution: People immediately respond to results. 8. Consistency: People love to see the little things done consistently. When leaders learn how to implement these pillars, they enjoy better relationships, reputations, retention, revenue, and results. Fascinating and timely, The Trust Edge unveils how trust has the ability to accelerate or destroy any business, organization, or relationship. The lower the trust, the more time everything takes, the more everything costs, and the lower the loyalty of everyone involved. Conversely, an environment of trust leads to greater innovation, morale, and productivity. The trusted leader is followed. From the trusted salesperson, people will buy. For the trusted brand, people will pay more, come back, and tell others. Trust, not money, is the currency of business and life! Trust consultant David Horsager, also author of The Daily Edge, defines "trust" as a belief in a person or thing. He explains that trust indicates that a person or a product possesses inherent integrity, even in trying circumstances. Without trust, a business can't forge new associations, retain employees, or enhance its customers' regard for its merchandise or services. Horsager offers a thoughtful, practical way to understand why your ability to get others to trust you is your greatest business and personal asset. He enhances his argument with graphics, illustrations and strong formatting. getAbstract recommends this meaningful exploration of building trust to leaders, entrepreneurs, salespeople, HR managers and students of human nature Argues that the foundation of success in business and personal pursuits is building trust, and outlines how to implement the eight pillars of trust in order to enjoy better relationships, reputations, and results