معرفی کتاب «The Transformational CIO : Leadership and Innovation Strategies for IT Executives in a Rapidly Changing World» نوشتهٔ Hunter Muller، منتشرشده توسط نشر John Wiley & Sons در سال 2011. این کتاب در فرمت pdf، زبان انگلیسی ارائه شده است.
i>The Transformational CIO is chock full of stimulating thought leadership and useful knowledge that will help you leverage new and existing technologies to create business value, generate more revenue, increase profits and improve customer relationships in rapidly changing global markets. This book is a practical guide for senior executives seeking optimal returns on technology investments, now and in the future. Hot-button issues and essential topics covered in the book include: Vision and Organization Culture and Change Partnering with the Business The Art and Science of IT Leadership Team Building Cloud Computing Enterprise Collaboration Strategic Sourcing Executive Career Development The Transformational CIO features real-world stories and revealing anecdotes from CIOs and IT thought leaders at leading organizations as Disney, Kimberly-Clark, Kaiser Permanente, Dell, Flextronics, Wipro, Boston Scientific, Salesforce.com, General Motors, Shell Oil, Pitney Bowes, IBM, Cisco, Siemens, Citigroup, Microsoft, CVS Caremark, Frontier Communications and the U.S. Tennis Association. Written in straightforward business language, The Transformational CIO is a concise guide for staying ahead of the competition and seizing opportunities for success in a turbulent global economy. CONTENTS......Page 8 PREFACE......Page 12 ACKNOWLEDGMENTS......Page 16 Don't Be Afraid to Change Your Game......Page 18 What You Need to Know Now about Business Transformation Strategy......Page 20 The New Yin and Yang of IT......Page 21 Is Everyone Really a Transformational Leader?......Page 23 Moving Target......Page 26 Transformation, Then and Now......Page 27 Four Steps to Success......Page 28 Great Things Happen to Great CIOs......Page 30 An Overhead Smash......Page 32 A Model for Transformation......Page 33 1: Vision and Organization......Page 38 Bringing the Vision to Life......Page 42 One Transformation Leads to Another......Page 47 Going Global......Page 49 Building the Leadership Team......Page 52 Demonstrating Value......Page 55 ‘‘It’s More about the Future’’......Page 57 Maintaining the Momentum......Page 60 Don’t Be Afraid to Inspire People......Page 62 2: Culture and Change......Page 66 Overturning the Status Quo......Page 70 From Pentagon to Pyramid......Page 73 Elevated Perceptions......Page 74 Organic Innovation......Page 78 Establish the Baseline......Page 79 Riding Two Horses......Page 84 Faster and Cheaper......Page 88 IT at the Scrub Sink......Page 90 Demystifying IT......Page 91 3: Partnering with the Business......Page 94 Connecting at Multiple Levels......Page 98 The ‘‘Outsider’’......Page 103 Transitioning to Global Leadership......Page 107 Being Where the Strategy Is Set......Page 109 What’s Really Important to the Business?......Page 112 The Age of Immediacy......Page 116 New Convergence......Page 122 Unedited Interview with Marc Benioff......Page 123 4: The Art and Science of IT Leadership......Page 134 A Continuous Process of Engagement......Page 138 Best of Both Worlds......Page 144 IT Thought Leadership......Page 145 A Magical Decision......Page 147 ‘‘Put Yourself in the CEO’s Shoes’’......Page 151 Confronting Reality......Page 154 No Illusions......Page 156 5: Mapping Your Future......Page 162 What I Really Want Is a Business Partner . . .......Page 167 Get Yourself a Business Mentor and a Coach......Page 171 Do I Really Need an MBA?......Page 173 Your Seat at the Table Is Waiting......Page 174 Are You Sowing Seeds for Success— or Failure?......Page 177 Managing Expectations......Page 180 6: The First 30 Days......Page 184 Let Everyone Know That You’re Organized......Page 188 Move Quickly and Confidently......Page 198 Alter Perceptions......Page 201 Tone Matters......Page 203 Technology Last......Page 205 Building from Scratch......Page 207 7: CIO Evolution......Page 210 Keeping It Simple......Page 214 Tight Linkage Ensures Buy-In......Page 217 Transitioning from Operational to Strategic......Page 221 8: The Road Ahead......Page 226 A Time for IT Leadership......Page 230 Figuring Out What’s Relevant......Page 232 Hot and Getting Hotter......Page 238 Challenges and Caveats......Page 241 The End of ‘‘Inside’’ versus ‘‘Outside’’......Page 242 Strategic Sourcing and Business Value......Page 246 Little Ideas Can Go a Long Way......Page 249 Let’s Get Granular......Page 251 Don’t Chase Low Unit Costs......Page 253 A Dose of Common Sense......Page 255 The Last Word......Page 257 RECOMMENDED READING......Page 260 ABOUT THE AUTHOR......Page 262 ABOUT HMG STRATEGY, LLC......Page 264 INDEX......Page 266 CONTENTS 8 PREFACE 12 ACKNOWLEDGMENTS 16 INTRODUCTION 18 Don't Be Afraid to Change Your Game 18 What You Need to Know Now about Business Transformation Strategy 20 The New Yin and Yang of IT 21 Is Everyone Really a Transformational Leader? 23 Moving Target 26 Transformation, Then and Now 27 Four Steps to Success 28 Great Things Happen to Great CIOs 30 An Overhead Smash 32 A Model for Transformation 33 1: Vision and Organization 38 Bringing the Vision to Life 42 One Transformation Leads to Another 47 Going Global 49 Building the Leadership Team 52 Demonstrating Value 55 ‘‘It’s More about the Future’’ 57 Maintaining the Momentum 60 Don’t Be Afraid to Inspire People 62 2: Culture and Change 66 Overturning the Status Quo 70 From Pentagon to Pyramid 73 Elevated Perceptions 74 Organic Innovation 78 Establish the Baseline 79 Riding Two Horses 84 Faster and Cheaper 88 IT at the Scrub Sink 90 Demystifying IT 91 3: Partnering with the Business 94 Connecting at Multiple Levels 98 The ‘‘Outsider’’ 103 Transitioning to Global Leadership 107 Being Where the Strategy Is Set 109 What’s Really Important to the Business? 112 The Age of Immediacy 116 New Convergence 122 Unedited Interview with Marc Benioff 123 4: The Art and Science of IT Leadership 134 A Continuous Process of Engagement 138 Best of Both Worlds 144 IT Thought Leadership 145 A Magical Decision 147 ‘‘Put Yourself in the CEO’s Shoes’’ 151 Confronting Reality 154 No Illusions 156 5: Mapping Your Future 162 What I Really Want Is a Business Partner . . . 167 Get Yourself a Business Mentor and a Coach 171 Do I Really Need an MBA? 173 Your Seat at the Table Is Waiting 174 Are You Sowing Seeds for Success— or Failure? 177 Managing Expectations 180 6: The First 30 Days 184 Let Everyone Know That You’re Organized 188 Move Quickly and Confidently 198 Alter Perceptions 201 Tone Matters 203 Technology Last 205 Building from Scratch 207 7: CIO Evolution 210 Keeping It Simple 214 Tight Linkage Ensures Buy-In 217 Transitioning from Operational to Strategic 221 8: The Road Ahead 226 A Time for IT Leadership 230 Figuring Out What’s Relevant 232 Hot and Getting Hotter 238 Challenges and Caveats 241 The End of ‘‘Inside’’ versus ‘‘Outside’’ 242 Strategic Sourcing and Business Value 246 Little Ideas Can Go a Long Way 249 Let’s Get Granular 251 Don’t Chase Low Unit Costs 253 A Dose of Common Sense 255 The Last Word 257 RECOMMENDED READING 260 ABOUT THE AUTHOR 262 ABOUT HMG STRATEGY, LLC 264 INDEX 266
Praise for The Transformational CIO
"The Transformational CIO presents what may be the first (and only) comprehensive view of the multiple dimensions of challenges that CIOs are facing. It goes beyond just the technical 'flavor of the day' (e.g., cloud computing) and integrates a complete view of business, cultural, and leadership factors that must be considered. It goes further than that as a guide, a trip planner, and perhaps a basic reference for success in the complex times to come."
—Howard Rubin, founder, Rubin Worldwide
"Today's CIOs are under intense pressure to generate results for the business. This book paints a clear picture of how CIOs must operate to achieve success in a highly competitive world."
—Mark Polansky, Senior Client Partner and Managing Director, Information Technology Officers Practice, Korn/Ferry International
"This book will definitely help CIOs navigate through the turbulence of today's business environment. The pace of change has accelerated dramatically, and CIOs really have to stay ahead of the curve if they want to succeed."
—Greg Fell, Vice President and CIO, Terex Corporation
"I am always energized to talk with, and attend events organized by Hunter Muller. I think Hunter has developed a unique brand of thought leadership around the constantly evolving role of the CIO. This book will crystallize many of the ideas that Hunter has been sharing with my peers and myself for the last few years."
—Jon Harding, CIO, Conair Corporation
"An actionable framework for leveraging technology to create business value, generate revenue, increase profits and improve customer relationships Describing in rich detail the actual processes, framework, and infrastructure required to develop and execute a strategy of continuous change and business transformation, The Transformational CIO focuses on four specific critical objectives where success is imperative. Includes real-world stories and revealing anecdotes from CIOs and IT thought leaders from companies such as Disney, Dell, Shell Oil, Kimberly-Clark, Kaiser Permanente, Computer Associates, Boston Scientific, salesforce.com, General Motors, Pitney Bowes, IBM, Intel, Microsoft, SAS, Procter & Gamble, Ogilvy Worldwide, Scholastic, Stryker, Navistar and the U.S. Tennis Association. Reveals how the modern CIO must become a master of transformation with the knowledge and ability to shift gears in a heartbeat. Considers critical objectives where success is imperative. In simple, straightforward language, The Transformational CIO is an invaluable toolkit enabling CIOs to stay ahead of the competition and seize the opportunities leading to professional success."-- Provided by publisher