The Timeless Principles Of Successful Business Strategy (management For Professionals)

In recent times, a number of business leaders have forgotten the fundamental rules of business strategy. Consequently they have led their companies to collapse, provoking an economic and financial crisis. Obsessed with short-term returns, they have overlooked the fact that the real purpose of corporate strategy is not only to make quick profit but more importantly to create an organization that will endure. There is much to learn from the experience of established firms that have existed for a hundred years and more. They provide the material for this clear and concise book, which presents ten lessons that detail the main elements of corporate strategy. Recognizing that each firm is unique, the book resists the temptation of quick fixes, instead offering lessons to be pondered and used on a case-by-case basis. Front Matter....Pages i-ix Introduction....Pages 1-2 Strategic Design....Pages 3-8 Customers....Pages 9-18 Environment and Competitors....Pages 19-28 Capabilities....Pages 29-38 Structure....Pages 39-44 Operations....Pages 45-50 Innovation....Pages 51-59 Maneuvering Change....Pages 61-71 Growth....Pages 73-82 Execution and Humility....Pages 83-87 Conclusion....Pages 89-90 Back Matter....Pages 91-91 This book examines established firms that have endured for a century and more, presenting ten lessons that reveal the fundamentals of long-term corporate strategy. Countering short-term thinking, these are principles to be pondered and used case-by-case.