The Timeless Principles of Successful Business Strategy: Corporate Sustainability as the New Driving Force (Management for Professionals)

Annotation While it is possible for a company achieve short-term profit, it is much more difficult to sustain corporate success over time. This book is intended for those who run, or want to run, a business whatever its size or activity, with the objective of making it sustainable so that it will be a legacy for future generations. Indeed, the real purpose of corporate strategy is not only to make quick profits, but more importantly to create an organization that will endure. There is much to learn from the experience of established firms that have existed for a hundred years or more. They provide the material for this clear and concise book, which details the main elements of corporate strategy. Recognizing that each firm is unique, the book resists the temptation of quick fixes, instead offering lessons to be pondered and used on a case-by-case basis Front Matter....Pages i-ix The Importance of Sustainability in Corporate Strategy....Pages 1-2 Why Are Corporate Ambition and Culture Vital for Sustainability?....Pages 3-9 Treasuring Selected Customers: The Secret for Sustainability?....Pages 11-23 How Do Enduring Firms Outlive the Environment and the Competition?....Pages 25-36 Why Sustainable Firms Have a Superior Management of Capabilities?....Pages 37-48 Selecting the Right Organization and Structure for Sustainability....Pages 49-56 Learning from the Operational Practices of Sustainable Companies....Pages 57-64 Innovation: The Central Way to Achieve Corporate Sustainability....Pages 65-76 Managing Change and Transformation for Corporate Sustainability....Pages 77-90 Growth Strategy for Corporate Sustainability....Pages 91-103 The Value of Great Execution and Humility for Sustainability....Pages 105-111 Conclusion: Timeless Principles of Corporate Sustainability....Pages 113-114 This book examines established firms that have endured for a century and more, presenting ten lessons that reveal the fundamentals of long-term corporate strategy. Countering short-term thinking, these are principles to be pondered and used case-by-case