The Ten Demandments : Rules to Live by in the Age of the Demanding Customer

Annotation From the mouths of customers: what they want, how they want it, and what they'll do if they don't get it There's no way around it. Executives, managers, and strategic thinkers around the globe are grappling with how to transform their organizations from product or service orientation to being customer driven. The 10 Demandments presents an informed and interactive road map that takes readers directly to the hearts, minds, desires, and demands of the new customer, whether it is the end consumer or a business-to-business relationship. In this customer-centric manifesto, customer experience guru Kelly Mooney scrutinizes the total customer experience. "Earn My Trust" ... "Put Me in Charge" ... "Inspire Me" ... Each resulting demandment is a call to action from customersshy;shy;a call that is answered by the book's strategic insights, anecdotes, and action plans The Ten Demandments Is A Long-overdue Shout From The Mountaintops On Behalf Of The People Who Can Make Or Break Your Company - Your Current And Prospective Customers. Learn What Matters To Them Most Through These Ten Straightforward Directives For Delivering A Total Customer Experience That Goes Beyond The Sum Of Its Parts. A Real-world Roadmap For Winning Customers' Hearts And Earning And Keeping Their Loyalty, The Ten Demandments Is The Ultimate Guide To Satisfying Today's Newly Demanding Consumer.--book Jacket. The First Demandment. Earn My Trust -- The Second Demandment. Inspire Me -- The Third Demandment. Make It Easy -- The Fourth Demandment. Put Me In Charge -- The Fifth Demandment. Guide Me -- The Sixth Demandment. 24/7 -- The Seventh Demandment. Get To Know Me -- The Eighth Demandment. Exceed My Expectations -- The Ninth Demandment. Reward Me -- The Tenth Demandment. Stay With Me. Kelly Mooney With Laura Bergheim. Includes Index. Today’s empowered customers are more knowledgeable—and more dissatisfied—than at any time in the past. The Ten Demandments comes at you from their perspective, to tell you exactly what they want, how they want it, and what they’ll do if they don’t get it. No-nonsense, opinionated, and ruthless—like the marketplace itself—it is a call to action that will, finally and forever, show you how to satisfy each customer first, last, and always. ONCE UPON A TIME there was a land where sales clerks knew their customers by name, where people shopped at the same local stores for decades, and where parents were amused when their tots hummed commercial jingles from Saturday morning TV. Publisher Fact Sheet The secret demands of customers and the ten universal truths companies must follow for maximum customer satisfaction