The Synergy of Business Theory and Practice: Advancing the Practical Application of Scholarly Research (Palgrave Studies in Cross-disciplinary ... Association with EuroMed Academy of Business)

The lack of congruence between theory and practice in business remains a widely discussed topic. This lack of synergy is quietly and elusively becoming the Achilles' heel of contemporary scholarly business research and, by extension, of business in general. Focusing on the deviation of means and ends between business theory and practice, this book comprises thirteen chapters, which present an array of theoretical and geographical contexts, and aim to bring scholarly thinking and scientific analysis together with managerial rationale and practical applications. Presenting valuable insights and demonstrating an equalised perception of the theorisation of practice, and reversely, the practicality of theory, this innovative book signifies a new philosophy of scientific work and provides thought-provoking reading for scholars in a range of business sub-disciplines. Front Matter ....Pages i-xxiii Editorial Introduction: The Requisite Bridge from Theory to Practice (Alkis Thrassou, Demetris Vrontis, Yaakov Weber, S. M. Riad Shams, Evangelos Tsoukatos)....Pages 1-12 Theoretical Concepts and Practical Applications of Accounting-Related Shared Service Centres in Medium-Sized Firms (Stefan Bantscheff, Bernd Britzelmaier)....Pages 13-38 From Theory to Practice of Formal and Informal Palestinian Small Businesses (Suhail Sultan, Evangelos Tsoukatos)....Pages 39-58 A Practicable Implementation of Training and Development in Professional Services: The Case of Accountants in Cyprus (Loucas Theodorou, Demetris Vrontis, Michael Christofi)....Pages 59-90 The Role of Organizational Identity in Post-Merger Integration (Yaakov Weber)....Pages 91-107 Energy Business in Gambia: An Industry Review for Theoretical and Practical Implications (Musa Manneh, S. M. Riad Shams)....Pages 109-129 Sustainable Customer Experience: Bridging Theory and Practice (Paola Signori, Irene Gozzo, Daniel J. Flint, Tyler Milfeld, Bridget Satinover Nichols)....Pages 131-174 Industry Application of Assessment and Forecasting Theories Through Comparative Financial Analysis: The Case of Greek Pharmaceutical Industries Under Crisis Conditions (Klio Dengleri, Petros Lois, Alkis Thrassou, Spyridon Repousis)....Pages 175-198 Industry and Managerial Applications of Internet Marketing Research (S. M. Riad Shams)....Pages 199-214 CSR Reporting Practices of Lithuanian and Italian Academic Institutions (Ligita Šimanskienė, Jurgita Paužuolienė, Erika Župerkienė, Mariantonietta Fiore)....Pages 215-237 The Practicable Aspect of the Omni-Channel Retailing Strategy and Its Impact on Customer Loyalty (Tandy Christoforou, Yioula Melanthiou)....Pages 239-260 Curative International Marketing, Corporate and Business Diplomacy: A Triple Application for Migration (Hans Rüdiger Kaufmann, Maria Paraschaki, Evangelos Tsoukatos, Dolores Sanchez Bengoa, Michael Czinkota)....Pages 261-283 Sustainability in Project Management: Advancing the Synergy of Practice and Theory (Debu Mukerji)....Pages 285-310 Back Matter ....Pages 311-316