انقلاب زنجیره تأمین: تأمین و لجستیک نوآورانه برای دنیایی به شدت رقابتی

The secret to succeeding in a disruptive world. When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be: hidden tools for outperforming the competition. Steve Jobs, upon returning to Apple in 1997, focused on transforming the supply chain. He hired Tim Cook-and the company sped up the development of new products, getting them into consumers' hands faster. The rest is history. Across a range of industries, once-leading companies are in trouble: Walmart, IBM, Pfizer, HP, and The Gap to name a few. But others thrive. While competitors were shutting stores, Zara's highly responsive supply chain made it the most valued company in the retail space and its founder, the richest man in Europe. The success of TJX, Amazon, Starbucks, and Airbus, is fueled by supply chain and sourcing. Showcasing real solutions, The Supply Chain Revolution will: Improve customer satisfaction and increase revenue \* Make alliances more successful \* Simplify and debottleneck the supply chain \* Boost retail success by managing store investment \* Drive excellence Technology is disrupting business models. Strategies must change. The Supply Chain Revolution flips conventional thinking and offers a powerful way for companies to compete in challenging times. CONTENTS Introduction1 Steve Jobs and Supply Chain1 Need for Supply Chain Revolution2 Zara's Supply Chain Advantage3 TJX's Sourcing Advantage4 About the Author's Work5 The Book 6 Change Management8 PART 1 INCREASE REVENUE WITH HELP FROM SUPPLY CHAIN AND SOURCING CHAPTER 1 Drive Customer Satisfaction--Through Excellent Service13 Benefiting From Excellent Service15 Amazon's Customer Service Advantage16 Best Buy's Challenges with Customer Service18 Increasing Service Levels19 Tailoring Service Level by Customer Segment21 Developing a Competitive Edge25 Getting Customers to Pay for Increased Service26 Improving Service with the Help of Supply Chain29 CHAPTER 2 Boost Revenue with Supply Chain33 The Airbus Supply Chain Advantage35 The Rise of Boeing35 Innovation and Supply Chain36 Airbus Enters the Market37 Boeing Plays Catch-Up39 Making Customization a Reality44 Influence Upstream R&D Process45 Segment Supply Chain by Demand Pattern47 Enabling Global Sourcing48 Moving to Demand-Driven Planning51 Boosting Revenue with Supply Chain54 CHAPTER 3 Amplify Alliance Performance with Sourcing57 Alliances Can Make or Break a Company59 Art of Alliance--Starbucks Style60 Nokia's Failure to Embrace Alliances62 Sourcing's Involvement in Alliances64 Making Alliances Successful with Sourcing73 PART 2 REDUCE BUSINESS RISK THROUGH EFFICIENT OPERATIONS CHAPTER 4 Debottleneck the Supply Chain and Reduce Risk79 Business Risks from Supply Chain 81 Benefits of Debottlenecking Supply Chain82 Supply Chain Challenges at the Department of Defense (DoD)87 Supply Chain Complexity87 Reducing Nonmoving Inventory89 Simplifying Ordering91 Streamlining the Supply Chain91 Simplifying Delivery92 Simplifying Planning94 Simplifying New Product Introduction94 Simplifying Internal Organization Alignment96 Simplifying Engagement with Suppliers98 Fixing Supply Chain Bottlenecks98 CHAPTER 5 Increase Retail Success by Managing Store Investment103 Store Investment and Retail Success105 Retail Industry Evolution106 Store Investment107 Macy's Challenges with Store Investment109 Costco's Approach110 Evaluating Store Investment112 Reducing Store Costs115 Simplifying Store Development123 Driving Retail Success with Sourcing126 PART 3 IMPROVE PROFITABILITY FROM AREAS THAT ARE CURRENTLY OUT OF SCOPE FOR SOURCING ORGANIZATIONS CHAPTER 6 Enhance Marketing Efficiency131 Evolving Expectations from Marketing133 Marketing by Coca-Cola134 Sourcing Organizations' Challenges with Marketing136 Lever Brothers' vs. Procter & Gamble's Approach to Marketing Efficiency137 Measuring Marketing Performance138 Marketing--Complex Services140 Creative Agencies141 Media Buying143 Direct Marketing146 Market Research148 Implementing Marketing Efficiency Program151 CHAPTER 7 Smart Real Estate Outsourcing153 Need for Smart Outsourcing155 Facilities Outsourcing at Procter & Gamble157 Cost Savings vs. Cost Reduction158 Trends159 Facilities Outsourcing: Transitioning Toward Full Service160 Failing to Achieve Cost Reductions162 Evolving Customer Expectations164 Swinging of the Pendulum: Decline of IFM165 Disrupting Industry--Short- and Long-Term Trends167 Enabling Cost Reduction with Technology170 Making Smart Outsourcing a Reality172 PART 4 DRIVE BUSINESS EXCELLENCE WITH HELP FROM SOURCING CHAPTER 8 Source Excellence177 Excellence--Utopia or Reality?179 Apple Helping AT&T Wireless Achieve Excellence180 Other Examples182 Involving Sourcing in Excellence184 Defining Excellence186 360 Triangulation187 Supplier Workshops190 Sourcing Excellent Solutions192 Making Excellence a Reality194 Conclusion197 HP's Struggle199 Private Equity Industry Challenges200 Sustainable Competitive Advantage for Diversified Companies201 Improving Lives204 A Final Word 207 Glossary209 Notes227 Index229 Steve Jobs and supply chain Need for supply chain revolution Zara's supply chain advantage TJX's sourcing advantage About the author's work The book Change management pt. I. Increase revenue with help from supply chain and sourcing 1. Drive customer satisfaction, through excellent service Benefiting from excellent service Amazon's customer service advantage Best Buy's challenges with customer service Increasing service levels Tailoring service level by customer segment Developing a competitive edge Getting customers to pay for increased service Improving service with the help of supply chain 2. Boost revenue with supply chain The Airbus supply chain advantage The rise of Boeing Innovation and supply chain Airbus enters the market Boeing plays catch-up Making customization a reality Influence upstream R & D process Segment supply chain by demand pattern Enabling global sourcing Moving to demand-driven planning Boosting revenue with supply chain 3. Amplify alliance performance with sourcing Alliances can make or break a company Art of alliance Starbucks style Nokia's failure to embrace alliances Sourcing's involvement in alliances Making alliances successful with sourcing pt. II. Reduce business risk through efficient operations 4. Debottleneck the supply chain and reduce risk Business risks from supply chain Benefits of debottlenecking supply chain Supply chain challenges at the Department of Defense (DoD) Supply chain complexity Reducing nonmoving inventory Simplifying ordering Streamlining the supply chain Simplifying delivery Simplifying planning Simplifying new product introduction Simplifying internal organization alignment Simplifying engagement with suppliers Fixing supply chain bottlenecks 5. Increase retail success by managing store investment Store investment and retail success Retail industry evolution Store investment Macy's challenges with store investment Costco's approach Evaluating store investment Reducing store costs Simplifying store development Driving retail success with sourcing pt. III. Improve profitability from areas that are currently out of scope for sourcing organizations 6. Enhance marketing efficiency Evolving expectations from marketing Marketing by Coca-Cola Sourcing organizations' challenges with marketing Lever Brothers' vs. Procter & Gamble's approach to marketing efficiency Measuring marketing performance Marketing complex services Creative agencies Media buying Direct marketing Market research Implementing marketing efficiency program 7. Smart real estate outsourcing Need for smart outsourcing Facilities outsourcing at Procter & Gamble Cost savings vs. cost reduction Trends Facilities outsourcing : transitioning toward full service Failing to achieve cost reductions Evolving customer expectations Swinging of the pendulum : decline of IFM Disrupting industry short-and-long-term trends Enabling cost reduction with technology Making smart outsourcing a reality pt. IV. Drive business excellence with help from sourcing 8. Source excellence Excellence, utopia or reality? Apple helping AT & T Wireless achieve excellence Other examples Involving sourcing in excellence Defining excellence 360 triangulation Supplier workshops Sourcing excellent solutions Making excellence a reality Conclusion HP's struggle Private equity industry challenges Sustainable competitive advantange for diversified companies Improving lives A final word. Every year, more businesses fail because of their old-school views toward cutting costs, and they usually begin with the supply chain. Discover how the right supply chain can actually help you thrive. Across a range of industries, once-leading companies are in trouble: Walmart, IBM, Pfizer, HP, and The Gap to name a few, while others are thriving. The difference is how the company’s leaders view their supply chain: Is it just about cutting cost or do they see its hidden tools for outperforming the competition? Steve Jobs, upon returning to Apple in 1997, focused on transforming the supply chain. He hired Tim Cook—and the company sped up the development of new products, getting them into consumers' hands faster. The rest is history. While competitors were shutting stores, Zara’s highly responsive supply chain made it the most valued company in the retail space and its founder, the richest man in Europe. In The Supply Chain Revolution , business leaders will learn to: Make alliances more successful Simplify and debottleneck the supply chain Boost retail success by managing store investment Improve customer satisfaction and increase revenue Showcasing real solutions learned from true success stories like these and many others, The Supply Chain Revolution provides you with the secrets to succeeding in a disruptive world. Across a range of industries, once-leading companies are in trouble: Walmart, IBM, Pfizer, HP, and The Gap to name a few. But others are thriving. The difference is how the company’s leaders view their supply chain: Is it just about cutting cost or do they see its hidden tools for outperforming the competition? Steve Jobs, upon returning to Apple in 1997, focused on transforming the supply chain. He hired Tim Cook--and the company sped up the development of new products, getting them into consumers' hands faster. The rest is history. While competitors were shutting stores, Zara’s highly responsive supply chain made it the most valued company in the retail space and its founder, the richest man in Europe. Showcasing real solutions learned from true success stories like these and many others, The Supply Chain Revolution provides for business leaders the secrets to succeeding in a disruptive world. They will learn to: Make alliances more successful Simplify and debottleneck the supply chain Boost retail success by managing store investment Improve customer satisfaction and increase revenue And more! Every year, more businesses fail because of their old-school views toward cutting costs, and they usually begin with the supply chain. Don’t go down with that ship! Discover how the right supply chain can actually help you thrive. When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be: hidden tools for outperforming the competition. Steve Jobs, upon returning to Apple in 1997, focused on transforming the supply chain. He hired Tim Cook--and the company sped up the development of new products, getting them into consumers' hands faster. The rest is history. Across a range of industries, once-leading companies are in trouble: Walmart, IBM, Pfizer, HP, and The Gap to name a few. But others thrive. While competitors were shutting stores, Zara's highly responsive supply chain made it the most valued company in the retail space and its founder, the richest man in Europe. The success of TJX, Amazon, Starbucks, and Airbus, is fueled by supply chain and sourcing. Showcasing real solutions, The Supply Chain Revolution will: Improve customer satisfaction and increase revenue -- Make alliances more successful -- Simplify and debottleneck the supply chain -- Boost retail success by managing store investment -- Drive excellence. Technology is disrupting business models. Strategies must change. The Supply Chain Revolution flips conventional thinking and offers a powerful way for companies to compete in challenging times. -- Provided by publisher. When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be: hidden tools for outperforming the competition. Steve Jobs, upon returning to Apple in 1997, focused on transforming the supply chain. He hired Tim Cook--and the company sped up the development of new products, getting them into consumers' hands faster. The rest is history. Across a range of industries, once-leading companies are in trouble: Walmart, IBM, Pfizer, HP, and The Gap to name a few. But others thrive. While competitors were shutting stores, Zara's highly responsive supply chain made it the most valued company in the retail space and its founder, the richest man in Europe. The success of TJX, Amazon, Starbucks, and Airbus, is fueled by supply chain and sourcing. Showcasing real solutions, The Supply Chain Revolution will: Improve customer satisfaction and increase revenue; Make alliances more successful; Simplify and debottleneck the supply chain; Boost retail success by managing store investment; and Drive excellence. Technology is disrupting business models. Strategies must change. The Supply Chain Revolution flips conventional thinking and offers a powerful way for companies to compete in challenging times"--Provided by publisher This book flips conventional thinking and offers a powerful way for companies to compete in challenging times. It offers tips on how to improve customer satisfaction and increase revenue, and to make alliances more successful Technology is disrupting business models. Strategies must change. This practical book flips conventional thinking and offers a powerful way for companies to compete in challenging times. -- Résumé abrégé tiré de l'ouvrage