روش مورد موفق : به سرعت دریابید چه چیزی کار می‌کند و چه چیزی کار نمی‌کند

The Success Case Method (SCM) offers a simple, carefully crafted way of determining how well a new organizational initiative is working. Already shown to be effective in dozens of organizations, SCM is based on five steps: focusing and planning the study; clearly defining what outcomes will be considered "success"; identifying success cases; conducting interviews to learn exactly how success was achieved; and communicating results throughout the organization. Written by an internationally recognized expert in evaluation and training effectiveness, these are fast and foolproof techniques. Each year, organizations spend millions of dollars trying out new innovations and improvements-and millions will be wasted if they can't quickly find out what's working and what is not. The Success Case Method offers a breakthrough evaluation technique that is easier, faster, and cheaper than competing approaches, and produces compelling evidence decision-makers can actually use. Because it seeks out the best stories of how real individuals have actually used innovations, The Success Case Method can ferret out success no matter how small or infrequent. It can salvage the few "gems" of success from a larger initiative that is not doing well or find out how to make a partially successful effort even more successful. The practical methods and tools in this book can help those who initiate and foster change, including leaders, executives, managers, consultants, training directors, and anyone else who is trying to make things work better in organizations get the greatest returns for their investments. "Organizations today are in a constant struggle to renew themselves and their processes, continuously trying out new ways of being more effective and competitive." "Simple, and proven way of quickly finding out how well a new organizational initiative is working." - page viii Robert O. Brinkerhoff. Includes Bibliographical References (p. 213-214) And Index.