The Story of Google (Business of High Tech (Rosen))

The astounding rise and influence of Google, the most successful company in history, is documented in this engaging volume. Readers will learn from Google's corporate motto, "Don't be evil," that big businesses can be a force for good. Investing in the rewards of its success, Google has gone on to innovate in nearly all areas of our information-based economy, proving that its simple mission, organizing the world's information, can enable businesses to change lives for the better. The world gets Googled! What makes Google so good? Google is born Setting up the company Standing out from the competition Making a profit Keeping the staff happy Google goes public Expanding the business Diversifying the business Google changes the world Making Google future-proof. Presents the story of the online search engine and its founders, from its beginning as a unique searching algorithm to its evolution into a multi-billion-dollar industry