The Story Factor : Inspiration, Influence, and Persuasion through the Art of Storytelling

A modern classic, revised and expanded: How the age-old art of storytelling can transform the way we communicate-and the way we do business This Modern Classic Teaches You To Use The Art Of Storytelling To Persuade, Motivate, And Inspire In Life And Business Anyone Seeking To Influence Others Must First Know Their Own Story, And How To Tell It Properly. Whether You're Proposing A Risky New Venture, Trying To Close A Deal, Or Leading A Charge Against Injustice, You Have A Story To Tell. Tell It Well And You Will Create A Shared Experience With Your Listeners That Can Have Profound Results. In This Modern Classic, Annette Simmons Reminds Us That The Oldest Tool Of Influence Is Also The Most Powerful. Showcasing Over A Hundred Examples Of Effective Storytelling Drawn From The Front Lines Of Business And Government, As Well As Myths, Fables, And Parables Form Around The World, Simmons Illustrates How Story Can Be Used To Persuade, Motivate, And Inspire In Ways That Cold Facts, Bullets Points, And Directives Can't. These Stories, Combined With Practical Storytelling Techniques, Show Anyone How To Become A More Effective Communicator And Achieve Their Goals.